Lifecycle Marketing Manager (Remote)

Summary

IDL is building the first global professional dance league, and they are seeking a Lifecycle Marketing Manager to connect fans to content, teams, tickets, live events, and ecommerce through effective email and SMS marketing. This role is focused on planning, executing, and optimizing lifecycle marketing campaigns across the fan journey.

Responsibilities

• Build and maintain the email/SMS calendar across IDL's season
• Translate marketing, content, ticketing, event, and ecommerce priorities into clear lifecycle campaigns
• Plan send timing, audience segments, message sequence, and channel mix for each major moment
• Coordinate with internal stakeholders so campaigns have the copy, creative, links, offers, and approvals they need before launch
• Flag conflicts, gaps, and missing inputs early instead of waiting until the send date
• Build, schedule, QA, and launch email campaigns
• Build, schedule, QA, and launch SMS campaigns where appropriate
• Write or adapt clear lifecycle copy from provided campaign direction
• Personalize campaigns by fan behavior, city, ticketing status, team affinity, ecommerce behavior, and engagement level
• QA every campaign before launch: links, tracking, discounts or offer logic, audience rules, send time, rendering, and mobile readability
• Build and improve the core lifecycle flows, including: Welcome and onboarding, Event city interest, Ticket interest and ticket purchase follow-up, Event reminder sequence, Post-event recap and re-engagement, Merch drop awareness and post-purchase follow-up, Browse abandon, cart abandon, back-in-stock, and win-back where supported by the tools
• Monitor flow health and recommend improvements based on performance
• Keep flows current as IDL's season, teams, events, and product calendar evolve
• Build and maintain useful audience segments across the fan base
• Segment by ticket buyers, event attendees, city interest, team affinity, merch buyers, SMS subscribers, engaged non-purchasers, and lapsed fans
• Improve list growth, opt-in capture, engagement, deliverability, and unsubscribe health
• Make sure sends are targeted and useful, not generic blasts
• Support lifecycle campaigns for IDL merch and product drops
• Build email/SMS sequences for launches, back-in-stock moments, limited-time offers, team product pushes, and post-purchase engagement
• Partner with the ecommerce or merch owner on campaign inputs such as product details, offer logic, inventory constraints, and launch timing
• Report on lifecycle contribution to ecommerce revenue, conversion, repeat purchase, and sell-through where data is available
• Deliver a weekly lifecycle report with the key numbers and the recommended next actions
• Track campaign performance, flow performance, list growth, SMS opt-ins, deliverability, unsubscribe rates, revenue contribution, ticketing contribution, and ecommerce contribution
• Identify what worked, what did not, and what should change next
• Run practical tests around subject lines, send timing, segmentation, offers, and lifecycle sequencing

Skills

• 3+ years of hands-on lifecycle, CRM, email, SMS, or retention marketing experience
• Direct experience building campaigns and flows in Klaviyo or a comparable ESP/SMS platform
• Strong campaign calendar discipline across multiple launches, events, or business priorities
• Experience with segmentation, automation, QA, campaign reporting, and performance recommendations
• Comfortable supporting ecommerce marketing campaigns, especially product drops, limited-time offers, post-purchase flows, or abandoned-cart flows
• Strong written English and clean async communication
• Detail-oriented QA mindset. You catch broken links, wrong segments, missing tracking, bad timing, and unclear copy before customers do
• Able to work US hours from the Philippines, with meaningful overlap with US Pacific Time
• Experience with sports, entertainment, live events, creators, communities, apparel, merch, or fan-driven brands
• Experience with ticketing, event reminders, attendance-driving campaigns, or post-event re-engagement
• SMS compliance familiarity, including consent, STOP/HELP language, quiet hours, and double opt-in where needed
• Basic ecommerce analytics experience across revenue, conversion, AOV, repeat purchase, and sell-through
• Basic HTML/CSS for email cleanup

Qualifications

Must Haves

• 3+ years of hands-on lifecycle, CRM, email, SMS, or retention marketing experience
• Direct experience building campaigns and flows in Klaviyo or a comparable ESP/SMS platform
• Strong campaign calendar discipline across multiple launches, events, or business priorities
• Experience with segmentation, automation, QA, campaign reporting, and performance recommendations
• Comfortable supporting ecommerce marketing campaigns, especially product drops, limited-time offers, post-purchase flows, or abandoned-cart flows
• Strong written English and clean async communication
• Detail-oriented QA mindset. You catch broken links, wrong segments, missing tracking, bad timing, and unclear copy before customers do
• Able to work US hours from the Philippines, with meaningful overlap with US Pacific Time

Nice to Haves

• Experience with sports, entertainment, live events, creators, communities, apparel, merch, or fan-driven brands
• Experience with ticketing, event reminders, attendance-driving campaigns, or post-event re-engagement
• SMS compliance familiarity, including consent, STOP/HELP language, quiet hours, and double opt-in where needed
• Basic ecommerce analytics experience across revenue, conversion, AOV, repeat purchase, and sell-through
• Basic HTML/CSS for email cleanup