Account Manager

Summary

Instacart is transforming the grocery industry by helping people access groceries and household goods while creating flexible earning opportunities for personal shoppers. The company is hiring an Account Manager II to help CPG advertisers and agencies grow through effective Instacart Ads strategies, campaign optimization, and improved advertiser experiences. The role focuses on client relationships, performance analysis, business reviews, advertiser growth, and cross-functional product influence.

Responsibilities

• Advertiser Relationships: CPG clients and agency partners treat you as a trusted advisor. Working with Sales, you understand their business objectives and build strategies that support their long-term growth on Instacart
• Campaign Performance: Each advertiser has a full-funnel media strategy tied to its goals. You use campaign data and marketplace insights to recommend investment and optimization approaches that measurably improve results, and you manage gap-to-goal across multiple business units
• Advertiser Growth: Advertisers adopt your optimization and upsell recommendations and expand their use of Instacart advertising products. You get there by explaining clearly how each product works, building persuasive narratives, and handling objections with confidence across multiple stakeholders
• Business Reviews: Recurring client conversations and quarterly business reviews turn campaign data into a clear story of business impact, opportunities, and next steps. You own the vision and content for these reviews, and advertisers leave knowing what to do next. You also resolve campaign and partner issues with limited guidance
• Product and Team Influence: Advertiser pain points reach the right internal teams as specific feedback that shapes product enhancements and process improvements. You also share best practices across the category and Advertiser Success teams and lead projects that strengthen team-wide capabilities

Skills

• Bachelor's degree in business, advertising, commerce, digital marketing, or a related field, or equivalent practical experience
• 4+ years of experience in account management, digital advertising, paid media, ad operations, ecommerce, client services, or a related field
• Experience building and maintaining strong client relationships in an external-facing role
• Experience analyzing campaign or business performance data and turning findings into clear recommendations and client-facing narratives
• Proficiency with Microsoft Excel and Google Workspace (Gmail, Docs, Sheets, and Slides)
• Ability to manage multiple priorities independently and deliver high-quality work in a fast-paced, changing environment
• Strong written and verbal communication skills, including presenting confidently to advertisers, agencies, and internal stakeholders
• Experience with Salesforce and Tableau; familiarity with Mode is a plus
• Knowledge of paid search, display advertising, ad serving, consumer packaged goods, or ecommerce, and experience developing full-funnel media strategies and optimizing campaigns against performance goals
• Experience managing business reviews, quota-related planning, upsell opportunities, or growth strategies across multiple business units
• Strong attention to detail and organization, creative problem solving, and experience influencing product or operational improvements by synthesizing customer feedback and business insights

Qualifications

Must Haves

• Bachelor's degree in business, advertising, commerce, digital marketing, or a related field, or equivalent practical experience
• 4+ years of experience in account management, digital advertising, paid media, ad operations, ecommerce, client services, or a related field
• Experience building and maintaining strong client relationships in an external-facing role
• Experience analyzing campaign or business performance data and turning findings into clear recommendations and client-facing narratives
• Proficiency with Microsoft Excel and Google Workspace (Gmail, Docs, Sheets, and Slides)
• Ability to manage multiple priorities independently and deliver high-quality work in a fast-paced, changing environment
• Strong written and verbal communication skills, including presenting confidently to advertisers, agencies, and internal stakeholders

Nice to Haves

• Experience with Salesforce and Tableau; familiarity with Mode is a plus
• Knowledge of paid search, display advertising, ad serving, consumer packaged goods, or ecommerce, and experience developing full-funnel media strategies and optimizing campaigns against performance goals
• Experience managing business reviews, quota-related planning, upsell opportunities, or growth strategies across multiple business units
• Strong attention to detail and organization, creative problem solving, and experience influencing product or operational improvements by synthesizing customer feedback and business insights

Benefits

• Employees have the flexibility to choose where they do their best work—from home, an office, or a favorite coffee shop—while staying connected and building community through regular in-person events.
• This role includes a Sales Incentive Plan with a cash variable incentive target based on individual sales performance; payout terms are based on the applicable Sales Incentive Plan.
• This role is eligible for a new hire equity grant as well as annual refresh grants.