Programmatic Campaign Manager (B2B)

Summary

Wpromote is a digital agency expanding its B2B programmatic practice. The Programmatic Campaign Manager will lead day-to-day campaign operations, develop B2B audience and media strategies, optimize campaigns, support client relationships and new business efforts, and contribute expertise in programmatic advertising and emerging ad technology.

Responsibilities

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI)
• Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs
• Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution
• Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions
• Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes
• Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs
• Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients
• Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts
• Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions
• Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space

Skills

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment
• Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization
• Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation
• Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar)
• Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders
• Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs
• A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends
• This position is not eligible for immigration sponsorship
• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

Qualifications

Must Haves

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment
• Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization
• Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation
• Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar)
• Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders
• Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs
• A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends
• This position is not eligible for immigration sponsorship

Nice to Haves

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus
• Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!