Marketing Specialist

Summary

Lakeshore Management is seeking a creative and motivated Marketing Specialist to support the marketing and sales of its home communities. The role focuses on generating leads, managing digital advertising and online listings, creating marketing materials, supporting sales activities, and conducting competitive market research to improve traffic and sales conversion.

Responsibilities

• Create and manage listings for homes on Facebook Marketplace, Zillow, Craigslist, and other platforms
• Assist in developing and managing Google Ads and digital advertising campaigns
• Create engaging flyers, brochures, and marketing materials
• Help produce photo and video content for homes and communities
• Develop creative strategies to increase walk-in traffic and appointment bookings
• Research and test new marketing channels to attract buyers
• Assist sales managers with lead follow-up and appointment scheduling
• Support the team during open houses and community tours
• Help track leads and marketing performance
• Assist with competitive market analysis
• Conduct competitive analysis of nearby communities and housing options
• Identify pricing trends and marketing tactics used by competitors
• Provide recommendations to improve marketing performance and sales conversion

Skills

• Bachelor's degree required
• One to two years of experience in Marketing, Sales, Real Estate, or a related field
• Knowledge in digital marketing and sales
• Experience running paid advertisements
• Experience with social media platforms and online marketplaces
• Creative, organized, and comfortable working in a fast-paced environment
• Strong communication skills and willingness to interact with prospective buyers
• While performing the duties of this job; the noise level in the work environment is usually moderate;Continually required to sit; Occasionally required to lift up to 10 pounds
• Degree in Marketing preferred
• Basic skills in Canva, Google Ads, or similar marketing tools preferred
• Canva or Adobe design experience
• Social media marketing
• Knowledge of Google Ads / SEO
• Photography or video editing
• LOCATION:Skokie, IL (Preferred)

Qualifications

Must Haves

• Bachelor's degree required
• One to two years of experience in Marketing, Sales, Real Estate, or a related field
• Knowledge in digital marketing and sales
• Experience running paid advertisements
• Experience with social media platforms and online marketplaces
• Creative, organized, and comfortable working in a fast-paced environment
• Strong communication skills and willingness to interact with prospective buyers
• While performing the duties of this job; the noise level in the work environment is usually moderate;Continually required to sit; Occasionally required to lift up to 10 pounds

Nice to Haves

• degree in Marketing preferred
• Basic skills in Canva, Google Ads, or similar marketing tools preferred
• Canva or Adobe design experience
• Social media marketing
• Knowledge of Google Ads / SEO
• Photography or video editing
• LOCATION:Skokie, IL (Preferred)

Benefits

• Hands-on experience in real estate marketing and sales
• Experience running digital advertising campaigns
• Exposure to lead generation and closing strategies
• Opportunity to build a portfolio of marketing campaigns and materials
• Mentorship from sales and marketing professionals
• Hybrid and open to work remotely