Marketing Coordinator

Summary

LayerCake Technologies is a managed services provider supporting organizations with critical IT operations. The Marketing Coordinator will support marketing and brand initiatives across social media, content, SEO, email, automation, demand generation, events, and digital channels while maintaining marketing systems and workflows. The role also involves coordinating events, supporting HubSpot campaigns, creating content, and helping strengthen the company’s brand presence.

Responsibilities

• Support the Marketing & Brand Manager across the marketing mix, including social, content, SEO, email, automation, and events
• Assist in executing the company's brand strategy, messaging, and visual identity across all channels
• Help maintain HubSpot, including list segmentation, campaign setup, workflow management, and reporting
• Draft and publish content for social media, blogs, and websites
• Support SEO efforts through keyword research, on-page optimization, and backlink building
• Coordinate logistics, materials, and follow-up for trade shows and events
• Help plan, create, and schedule content across social channels
• Support community engagement through moderation, commenting, and sharing
• Support SEO best practices to help the website increase ranking, citations, and mentions
• Assist with website updates, page builds, and site performance monitoring
• Support digital campaigns across search, social, display, and email
• Build and maintain marketing workflows, automations, and task boards in HubSpot and Asana
• Help keep the marketing calendar organized and projects moving on schedule
• Support sales sequences and lead nurture campaigns
• Assist with testing and building strategies that grow the subscriber database
• Work with team members to create content for monthly newsletters
• Coordinate logistics, shipping, and materials for trade shows and company events
• Support booth setup, swag ordering, and collateral management
• Help maintain a consistent, compelling brand voice across every touchpoint
• Champion LayerCake's culture and core values in daily work and client interactions

Skills

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 2+ years of marketing experience, or equivalent internship experience
• Strong written and oral communication skills
• Highly organized, detail-oriented, and comfortable juggling multiple projects
• Ability to work in a fast-paced, small-team environment with ownership
• Team player who brings energy and a willingness to pitch in wherever needed
• Working knowledge of HubSpot or similar marketing automation tools
• Experience with Semrush, Moz, Ahrefs, or other SEO tools
• Familiarity with Asana or other project management tools
• Love for a good pun and an even better attitude

Qualifications

Must Haves

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 2+ years of marketing experience, or equivalent internship experience
• Strong written and oral communication skills
• Highly organized, detail-oriented, and comfortable juggling multiple projects
• Ability to work in a fast-paced, small-team environment with ownership
• Team player who brings energy and a willingness to pitch in wherever needed

Nice to Haves

• Working knowledge of HubSpot or similar marketing automation tools
• Experience with Semrush, Moz, Ahrefs, or other SEO tools
• Familiarity with Asana or other project management tools
• Love for a good pun and an even better attitude

Benefits

• 9 paid holidays: 6 mandated holidays and 3 floating holidays
• 401(k) retirement plan with matching contributions
• Excellent medical, vision, and dental insurance
• Life insurance and disability insurance
• Unlimited weeks PTO
• Eligible for PTO, 401(k), and benefits as a full-time employee
• Entrepreneurial culture
• Fast-paced flow with a variety of projects
• Collaborative work environment
• Training and certifications
• Career growth opportunities
• This position may be in-office, hybrid, or fully remote depending on business needs; in-office or hybrid arrangements are preferred when possible