Marketing Automations Specialist

Summary

Leap Event Technology is an event technology company providing ticketing, mobile apps, experiential marketing, patron management tools, and marketing services. The Marketing Automations Specialist designs and manages automated email and multichannel workflows, customer journeys, data flows, and custom marketing automation solutions while collaborating with clients and internal teams.

Responsibilities

• Design, build, and maintain automated email and multi-channel workflows
• Manage campaigns across multiple marketing automation platforms
• Create segmented audiences and build dynamic flows using customer data
• Collaborate with internal teams and clients to architect solutions
• Communicate clearly (both written and verbal) with other team members and clients on all automations and custom solutions
• Troubleshoot and problem-solve client marketing automation issues
• Learn new email automation tools to meet our clients needs
• Approach challenges with a solutions-first mindset, thinking beyond the immediate task to the most effective, scalable fix
• Embrace change with a positive attitude and advocate for change when you see opportunity for improvement
• Additional duties as assigned

Skills

• This position is open to any candidate in the United States
• 3+ years of experience developing and managing marketing automation workflows
• Hands-on proficiency with at least two of the following: Marketing Cloud, Braze, Klaviyo, Eloqua, Attentive, HubSpot
• Deep understanding of data integration, segmentation strategies, and managing data flows
• Advanced knowledge of templating/personalization languages (AMPscript, Liquid, Django-style templating, HubL/Jinja2)
• Experience working directly with clients or cross-functional stakeholders, must be comfortable presenting results and fielding questions
• Understanding of customer funnel and key performance indicators
• Basic understanding of HTML/CSS and SQL
• Agency or client-services experience
• Experience developing solutions in SSJS
• Experience with QA and user experience testing
• Familiar with email deliverability tools and strategies
• Relevant certifications

Qualifications

Must Haves

• This position is open to any candidate in the United States
• 3+ years of experience developing and managing marketing automation workflows
• Hands-on proficiency with at least two of the following: Marketing Cloud, Braze, Klaviyo, Eloqua, Attentive, HubSpot
• Deep understanding of data integration, segmentation strategies, and managing data flows
• Advanced knowledge of templating/personalization languages (AMPscript, Liquid, Django-style templating, HubL/Jinja2)
• Experience working directly with clients or cross-functional stakeholders, must be comfortable presenting results and fielding questions
• Understanding of customer funnel and key performance indicators
• Basic understanding of HTML/CSS and SQL

Nice to Haves

• Agency or client-services experience
• Experience developing solutions in SSJS
• Experience with QA and user experience testing
• Familiar with email deliverability tools and strategies
• Relevant certifications

Benefits

• Comprehensive Medical, Dental, Vision, and additional voluntary benefit options
• Flexible and generous paid time off
• Paid parental leave eligibility after one year of service
• 401K plan with company matching
• Reimbursement for event attendance up to $200
• Professional development through our internal LMS and the LeapU peer learning initiative
• 100% remote-friendly company
• Option of working in the office for employees located in Montréal (CAN), Pittsburgh (U.S.), Dallas (U.S.), and Sydney (AUS)
• All of our offices are stocked with snacks and drinks
• Free lunch every week
• Monthly travel stipend
• Occasional themed party and happy hour