Digital Optimization Specialist

Summary

Leaf Home is dedicated to making homeownership easy and strives to build a welcoming workplace. The Digital Optimization Specialist will drive website experimentation and optimization initiatives, collaborating with various teams to enhance digital conversion and customer experience.

Responsibilities

• Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives, including A/B and multivariate testing opportunities aligned with business objectives
• Execute website experiments from planning through implementation, partnering with UX, Engineering, Marketing, and Analytics teams to ensure successful delivery
• Analyze website performance, customer behavior, funnel metrics, and experiment results to identify optimization opportunities and recommend future testing strategies
• Communicate experimentation results, key insights, and recommendations to business stakeholders through regular reporting and presentations, while contributing to a scalable experimentation framework

Skills

• Bachelor's degree or a combination of education, training, and experience
• 2 to 3 years of experience in Product Management, Conversion Rate Optimization (CRO), Business Analysis, User Experience (UX), Data Analytics, or a related discipline
• Strong analytical and problem-solving skills with experience using SQL, Microsoft Excel/Google Sheets, Tableau (or similar business intelligence tools), and behavioral analytics platforms to analyze data and drive optimization decisions
• Working knowledge of WordPress content management systems and basic proficiency with Figma or similar design collaboration tools
• Excellent written, verbal, and presentation communication skills with the ability to effectively communicate insights and recommendations to cross-functional stakeholders
• Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail and delivering measurable business results
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)
• Experience managing website experimentation or digital optimization programs
• Experience with A/B testing platforms such as Optimizely, VWO, Adobe Target, or similar tools
• Familiarity with Google Analytics (GA4) and digital performance measurement
• Experience supporting lead generation or performance marketing initiatives and understanding of statistical significance and experimentation best practices

Qualifications

Must Haves

• Bachelor's degree or a combination of education, training, and experience
• 2 to 3 years of experience in Product Management, Conversion Rate Optimization (CRO), Business Analysis, User Experience (UX), Data Analytics, or a related discipline
• Strong analytical and problem-solving skills with experience using SQL, Microsoft Excel/Google Sheets, Tableau (or similar business intelligence tools), and behavioral analytics platforms to analyze data and drive optimization decisions
• Working knowledge of WordPress content management systems and basic proficiency with Figma or similar design collaboration tools
• Excellent written, verbal, and presentation communication skills with the ability to effectively communicate insights and recommendations to cross-functional stakeholders
• Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining strong attention to detail and delivering measurable business results
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)

Nice to Haves

• Experience managing website experimentation or digital optimization programs
• Experience with A/B testing platforms such as Optimizely, VWO, Adobe Target, or similar tools
• Familiarity with Google Analytics (GA4) and digital performance measurement
• Experience supporting lead generation or performance marketing initiatives and understanding of statistical significance and experimentation best practices

Benefits

• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement
• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Flexible Gym membership
• Employee resource groups, including VetConnect and the Women’s Committee