Summary
LocaliQ, a USA TODAY Network digital marketing solutions brand, helps small and medium-sized businesses attract, convert, and retain customers through innovative marketing products and technology. The Sales Associate generates new business opportunities, builds prospect pipelines, schedules qualified meetings, manages sales activity, and supports customer engagement and territory growth.
Responsibilities
- Conduct outbound prospecting through phone, email, LinkedIn, referrals, and other lead-generation channels
- Research local businesses and identify potential advertising and marketing opportunities
- Build and maintain prospect lists utilizing Salesforce, market intelligence tools, and industry resources
- Schedule qualified discovery meetings for Media Specialists and Account Executives
- Support open territories and transitional account assignments through business development activities
- Create and develop new sales opportunities that contribute to territory growth
- Execute daily activity plans designed to achieve prospecting, meeting, and opportunity goals
- Maintain accurate prospect, activity, and pipeline data within Salesforce
- Follow established sales processes for lead qualification and opportunity management
- Monitor and update prospecting campaigns and outreach efforts
- Research industries, customer needs, and competitive insights to support sales strategy
- Partner with Sales Managers, Media Specialists, Account Executives, and Account Coordinators to support business growth
- Ensure qualified opportunities are documented and transitioned effectively
- Participate in ongoing coaching, training, and professional development programs
- Collaborate cross-functionally to support exceptional customer experiences
- Serve as an initial point of contact for prospective customers
- Conduct basic needs assessments and qualification conversations
- Build professional relationships with local business decision makers
- Represent LocaliQ and the USA TODAY Network with professionalism and integrity
Skills
- Associate's degree or equivalent combination of education and experience
- Strong communication and interpersonal skills
- Highly organized with strong attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Strong customer service mindset
- Ability to learn new sales tools, platforms, and processes quickly
- Self-motivated with a desire to build a sales career
- Applicants must be authorized to work in the applicable location
- 1-3 years of experience in sales, customer service, account support, business development, or related fields
- Experience using Salesforce or other CRM platforms
- Experience working in a deadline-driven environment
- Familiarity with digital marketing, advertising, media, or customer acquisition strategies
Qualifications
Must Haves
- Associate's degree or equivalent combination of education and experience
- Strong communication and interpersonal skills
- Highly organized with strong attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Strong customer service mindset
- Ability to learn new sales tools, platforms, and processes quickly
- Self-motivated with a desire to build a sales career
- Applicants must be authorized to work in the applicable location
Nice to Haves
- 1-3 years of experience in sales, customer service, account support, business development, or related fields
- Experience using Salesforce or other CRM platforms
- Experience working in a deadline-driven environment
- Familiarity with digital marketing, advertising, media, or customer acquisition strategies
Benefits
- Hybrid or remote work environment
- Ongoing coaching, training, and professional development programs
- Structured pathway into a full-cycle sales career, with opportunities to advance into Media Specialist and Account Executive positions