GTM Engineer

Summary

Marqeta, a payments and embedded finance company, is seeking a GTM Engineer to build and operate the systems powering its go-to-market motion. The role focuses on designing Clay-based enrichment, scoring, signal, ABM, and advertising workflows; integrating them with the marketing technology stack; and continuously improving pipeline generation through automation, data quality, and performance analysis.

Responsibilities

• Partner with Marketing Operations, Sales, Demand Gen, Analytics, and RevOps to translate GTM strategy and campaign requests into scoped, buildable technical requirements, and troubleshoot issues as they arise
• Design and maintain multi-step Clay tables and workflows for lead and account enrichment, waterfall data sourcing, intent signals, scoring, and list building
• Build agents that trigger sales and marketing actions off of signals, such as funding events, hiring changes, tech stack changes, intent data, and Gong call insights
• Build and maintain GTM workflows across PPC and ad platforms (LinkedIn, Demandbase Ads, Reddit, etc.), using Clay as an orchestration layer that moves accounts between platforms as they progress through funnel stages, optimizing spend and performance rather than treating enrichment and scoring as standalone steps
• Run and continuously refine ABM motions against a defined target account list, including how those accounts are identified, scored, and targeted over time
• Own the ongoing health of existing workflows: monitor and QA for data quality and deliverability, improve process efficiency, and maintain documentation and version control (naming conventions, change logs, table architecture notes)
• Track outbound and sequence performance (reach, response, and pipeline influence) and use that data to iterate on scoring, targeting, and messaging logic
• Evaluate new AI tools and enrichment providers, and pilot integrations that improve the speed or accuracy of existing workflows

Skills

• • 4+ years of experience in a GTM Engineer, RevOps, Marketing Ops, or Growth Engineering role
• • Hands-on experience building in Clay, including Audience builds, Clay Ads, enrichment providers, formulas, and multi-step/chained workflows
• • Practical AI fluency: experience with LLMs, prompt engineering, and agent orchestration and evaluation loops, with a track record of shipping AI-powered workflows for enrichment, research, and personalization at scale
• • Experience with CRM platforms such as Salesforce (or similar) and marketing automation platforms such as Marketo (or similar)
• • Comfort with APIs, webhooks, and basic scripting or data transformation (JavaScript, Python, or JSON) to extend automations beyond native integrations
• • Strong data hygiene instincts and a systems-thinking mindset, able to spot a manual, repetitive GTM process and design an automated, end-to-end replacement
• • Strong communication and problem-solving skills, with the ability to work effectively across cross-functional teams such as Analytics, Web, and Demand Generation
• • Hands-on experience with intent data and signal-based / ABM go-to-market motions
• • Hands-on experience with sales/GTM tools such as Apollo, Demandbase, Gong, or Chilipiper
• • Analytics or attribution tool experience (e.g., Looker, Tableau, or similar)
• • Experience in fintech, payments, embedded finance, SaaS, or financial services
• • Experience working in global markets (North America / Europe)

Qualifications

Must Haves

• • 4+ years of experience in a GTM Engineer, RevOps, Marketing Ops, or Growth Engineering role
• • Hands-on experience building in Clay, including Audience builds, Clay Ads, enrichment providers, formulas, and multi-step/chained workflows
• • Practical AI fluency: experience with LLMs, prompt engineering, and agent orchestration and evaluation loops, with a track record of shipping AI-powered workflows for enrichment, research, and personalization at scale
• • Experience with CRM platforms such as Salesforce (or similar) and marketing automation platforms such as Marketo (or similar)
• • Comfort with APIs, webhooks, and basic scripting or data transformation (JavaScript, Python, or JSON) to extend automations beyond native integrations
• • Strong data hygiene instincts and a systems-thinking mindset, able to spot a manual, repetitive GTM process and design an automated, end-to-end replacement
• • Strong communication and problem-solving skills, with the ability to work effectively across cross-functional teams such as Analytics, Web, and Demand Generation
• • Hands-on experience with intent data and signal-based / ABM go-to-market motions

Nice to Haves

• • Hands-on experience with sales/GTM tools such as Apollo, Demandbase, Gong, or Chilipiper
• • Analytics or attribution tool experience (e.g., Looker, Tableau, or similar)
• • Experience in fintech, payments, embedded finance, SaaS, or financial services
• • Experience working in global markets (North America / Europe)

Benefits

• Annual bonuses for eligible employees, rewarding both individual performance and the success of the entire company
• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support and generous parental leave base salary top-up
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development