GTM Engineer

Summary

Sequen provides an integrated platform that pairs frontier ranking models with production infrastructure for ranking, recommendation, and personalization at enterprise scale. The GTM Engineer will build and optimize AI-driven outreach, audience development, communication workflows, and tooling to generate qualified pipeline in partnership with sales, marketing, and RevOps.

Responsibilities

• Own outreach, prospecting, and audience development at scale — the BDR motion, re-engineered with AI and automation to do more with less
• Build and wire together communication flows that move prospects from website and inbound signals through to qualified, sales-ready conversations
• Develop and manage target audiences for events, campaigns, and account-based programs, and orchestrate the outreach that fills them
• Build, test, and optimize automated sequences and multi-channel plays across email, LinkedIn, and web
• Stand up and maintain the tooling stack — enrichment, sequencing, data, and AI — that powers efficient, scalable pipeline generation
• Partner closely with sales, marketing, and RevOps to align outreach with territory, ICP, and pipeline goals
• Instrument everything: measure what's working, iterate fast, and compound efficiency over time
• Help shape how Sequen builds its GTM engine — the tooling, plays, and process are still being written, and you'll hold the pen

Skills

• 3+ years of GTM Engineering experience (or equivalent BDR/growth work heavily leveraging AI and automation)
• Fluent with modern GTM tooling — CRM, sequencing, enrichment, and workflow automation — and quick to adopt new AI tools
• Can build and wire together multi-step communication flows and automations without heavy engineering support
• Data-driven: you instrument, measure, and optimize outreach against pipeline outcomes
• Write crisp, compelling outbound copy and know what makes a prospect respond
• Comfortable with ambiguity and building process and systems where none exists
• Thrive in fast-paced, rapidly evolving environments and have ideally worked at an early-stage or hypergrowth company
• Bachelor's degree or comparable experience
• Have light scripting or no-code/low-code skills (APIs, webhooks, Zapier/n8n, SQL)
• Have run outbound for a technical product — infrastructure, ML/AI, or data platforms
• Have built audience and outreach programs for field events and conferences
• Have prospected into retail, e-commerce, marketplaces, media and entertainment, or travel verticals

Qualifications

Must Haves

• 3+ years of GTM Engineering experience (or equivalent BDR/growth work heavily leveraging AI and automation)
• Fluent with modern GTM tooling — CRM, sequencing, enrichment, and workflow automation — and quick to adopt new AI tools
• Can build and wire together multi-step communication flows and automations without heavy engineering support
• Data-driven: you instrument, measure, and optimize outreach against pipeline outcomes
• Write crisp, compelling outbound copy and know what makes a prospect respond
• Comfortable with ambiguity and building process and systems where none exists
• Thrive in fast-paced, rapidly evolving environments and have ideally worked at an early-stage or hypergrowth company
• Bachelor's degree or comparable experience

Nice to Haves

• Have light scripting or no-code/low-code skills (APIs, webhooks, Zapier/n8n, SQL)
• Have run outbound for a technical product — infrastructure, ML/AI, or data platforms
• Have built audience and outreach programs for field events and conferences
• Have prospected into retail, e-commerce, marketplaces, media and entertainment, or travel verticals

Benefits

• Offers Equity
• Offers Commission
• Offers Bonus
• Remote work