Program Manager, Partner Communications & Marketing Operations

Summary

Marvel Marketers is a marketing automation, digital marketing, experience management, and ABM consultancy that provides expert services, strategic partnerships, training, and specialized marketing talent. The Program Manager will support a global enterprise partner marketing organization by managing partner communications, marketing campaigns, social content, incentive programs, training, stakeholder coordination, and operational processes.

Responsibilities

• Manage the end-to-end execution of recurring partner communications, including: + Monthly global and regional partner newsletters + Persona-specific newsletters for sales, technical, and other partner audiences + Ad hoc and one-time communications to partner contact databases
• Manage communications calendars, timelines, stakeholder reviews, approvals, and deployment
• Coordinate content development with internal subject matter experts, creative teams, copywriters, and other stakeholders
• Draft, edit, proofread, and QA communications to ensure clarity, accuracy, consistency, and alignment with brand standards
• Manage audience segmentation and distribution requirements for partner communications
• Support the development of go-to-market materials, presentations, training assets, partner communications, and other marketing collateral
• Ensure all communications and deliverables meet company brand guidelines and quality standards
• Coordinate regular content for partner-facing social channels, primarily LinkedIn and other relevant social platforms
• Draft, review, test, and coordinate approval of social content
• Maintain social publishing calendars and ensure content is delivered on schedule
• Partner with stakeholders to identify opportunities to improve engagement and optimize content performance
• Support reporting and recommendations based on social engagement and campaign performance
• Set up, QA, proof, and coordinate deployment of email campaigns ranging from simple communications to more advanced campaigns
• Support audience definition, segmentation, content development, testing, approvals, and campaign deployment
• Troubleshoot campaign issues and coordinate with marketing technology or operations teams as needed
• Perform light HTML/CSS editing when necessary
• Own program management and communications supporting partner marketing funds and incentive programs
• Coordinate communications related to program launches, application cycles, program changes, deadlines, approvals, payments, and other partner milestones
• Translate complex program information into clear, actionable communications for partners and internal teams
• Serve as a key point of contact for day-to-day communications and operational requests
• Manage cross-functional relationships with internal stakeholders, systems teams, operations teams, agencies, and other partners
• Help identify communication or experience gaps and coordinate solutions across teams
• Develop and execute training and enablement plans for internal teams and external partners
• Coordinate speakers, content, materials, scheduling, and logistics for program training
• Create and maintain presentations, reference materials, FAQs, knowledge-base content, and other enablement assets
• Serve as a partner marketing incentive support resource for partner questions, requests, and tickets
• Manage escalations and drive issues toward timely resolution
• Identify recurring partner questions or challenges and work with cross-functional teams to develop scalable solutions
• Train and enable additional support teams as new programs launch or existing programs change
• Support the design, documentation, and optimization of partner program processes, including: + Application cycles + Approval workflows + Program update processes + Payout and incentive workflows + Escalation paths + Stakeholder handoffs
• Track SLAs, dependencies, deliverables, and handoffs across cross-functional teams
• Identify operational gaps, recommend improvements, and help implement scalable solutions
• Support the development and maintenance of partner-support knowledge bases and process documentation
• Assist with configuration and ongoing maintenance of incentive or partner program tools and administrative portals
• Partner with systems and incentive operations teams to troubleshoot issues and resolve operational gaps

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 4+ years of marketing program management, project management, communications, or marketing operations experience
• Demonstrated experience managing multiple projects, deadlines, stakeholders, and deliverables simultaneously
• Strong written communication, copywriting, editing, and proofreading skills
• Experience managing email marketing campaigns, newsletters, or other recurring communications programs
• Experience coordinating marketing content through review, approval, QA, and deployment
• Strong attention to detail and ability to maintain quality across high-volume communications and operational programs
• Experience working cross-functionally with marketing, operations, creative, technical, and business stakeholders
• Strong client-facing and stakeholder-management skills, ideally within a large enterprise environment
• Ability to take complex information and turn it into clear, actionable communications
• Comfortable operating in environments where programs, processes, and priorities continue to evolve
• Experience supporting partner, channel, ecosystem, or B2B marketing programs
• Experience with partner incentives, marketing development funds, co-marketing, or similar partner programs
• Experience with Marketo or another marketing automation platform
• Basic knowledge of HTML/CSS for email troubleshooting or editing
• Experience with social content development and publishing, particularly LinkedIn
• Experience creating training materials, presentations, FAQs, process documentation, and knowledge-base content
• Experience working within complex global or enterprise organizations
• Familiarity with marketing operations, CRM, ticketing, or partner-management platforms

Qualifications

Must Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 4+ years of marketing program management, project management, communications, or marketing operations experience
• Demonstrated experience managing multiple projects, deadlines, stakeholders, and deliverables simultaneously
• Strong written communication, copywriting, editing, and proofreading skills
• Experience managing email marketing campaigns, newsletters, or other recurring communications programs
• Experience coordinating marketing content through review, approval, QA, and deployment
• Strong attention to detail and ability to maintain quality across high-volume communications and operational programs
• Experience working cross-functionally with marketing, operations, creative, technical, and business stakeholders
• Strong client-facing and stakeholder-management skills, ideally within a large enterprise environment
• Ability to take complex information and turn it into clear, actionable communications
• Comfortable operating in environments where programs, processes, and priorities continue to evolve

Nice to Haves

• Experience supporting partner, channel, ecosystem, or B2B marketing programs
• Experience with partner incentives, marketing development funds, co-marketing, or similar partner programs
• Experience with Marketo or another marketing automation platform
• Basic knowledge of HTML/CSS for email troubleshooting or editing
• Experience with social content development and publishing, particularly LinkedIn
• Experience creating training materials, presentations, FAQs, process documentation, and knowledge-base content
• Experience working within complex global or enterprise organizations
• Familiarity with marketing operations, CRM, ticketing, or partner-management platforms