Conversion Rate Specialist

Summary

API, a division of McClatchy Media, is a marketer-first smart audience platform focused on commerce and lead generation performance marketing. The company is seeking a data-driven Conversion Rate Optimization Specialist to optimize user journeys, ad-to-page funnels, and landing pages through analytics, AI-powered experimentation, and synthetic audience tools. The role involves designing and running tests, analyzing user behavior, and collaborating across teams to create high-converting digital experiences.

Responsibilities

• Optimizing user journeys, ad-to-page funnels, and landing pages—using advanced analytics, in-house synthetic audience tools, and AI-powered experimentation platforms to lower customer acquisition costs and maximize conversion efficiency
• Designing and running A/B and multivariate tests, analyzing user behavior, and collaborating across teams to build high-converting digital experiences
• Use data and AI not just for reporting, but to uncover actionable insights and shape the evolution of our performance technology—always with an eye on ethical, audience-first outcomes

Skills

• 2+ years' hands-on experience in CRO, growth marketing, or digital analytics
• Proficiency with analytics (GA4), user behavior tools (Hotjar, Crazy Egg, Clarity), and testing platforms
• Basic HTML, CSS, and Google Tag Manager skills
• Analytical mindset with a knack for creative problem-solving
• Strong communicator, collaborator, and fast learner—especially with AI and automation
• Comfortable working remotely, flexibly, and with a results-oriented team

Qualifications

Must Haves

• 2+ years' hands-on experience in CRO, growth marketing, or digital analytics
• Proficiency with analytics (GA4), user behavior tools (Hotjar, Crazy Egg, Clarity), and testing platforms
• Basic HTML, CSS, and Google Tag Manager skills
• Analytical mindset with a knack for creative problem-solving
• Strong communicator, collaborator, and fast learner—especially with AI and automation
• Comfortable working remotely, flexibly, and with a results-oriented team

Benefits

• Healthcare coverage for employees and their families
• Financial protection from expected and unexpected expenses
• Multiple no-cost wellness resources
• Coverage for four-legged friends
• A 401(k) plan with employer match
• Competitive paid time off and corporate holidays
• A range of mental health benefits
• Remote and flexible work arrangement