Saltwater South Personality & Influencer

Summary

McClatchy Media is launching Saltwater South, a digital lifestyle brand celebrating the spirit and culture of the Gulf Coast, Carolinas, and Florida. The Saltwater South Personality & Influencer will serve as the brand’s narrator and face, creating videos, guides, and social-first content while building an engaged audience through regional expertise, experimentation, and data-informed insights.

Responsibilities

• Serve as the narrator and influencer for Saltwater South, building a loyal following across digital and social platforms
• Dive into passion topics like Southern cuisine, golf, camping, backpacking, outdoor gear and seasonal events — connecting with audiences who live for these experiences
• Share real stories, insider tips and fan-submitted moments, building a trusted roadmap for locals and visitors alike
• Create and host engaging vertical videos, guides and social content that spotlight the best of boating, tidal fishing, inshore adventures and the coastal recreation lifestyle
• Use data, audience signals and AI-powered insights to shape content that’s timely, relevant and deeply rooted in the region’s interests
• Embrace experimentation, adapt quickly and bring a bold, fun and results-driven approach to every project
• Experiment with new formats and platforms, always keeping authenticity at the center of every story

Benefits

• Comprehensive benefits
• 401(k) with match
• Generous PTO
• Wellness resources
• Remote work arrangement