Content Specialist

Summary

MeanPug Digital is a fast-growing digital marketing agency serving law firm clients. The Content Specialist owns onsite SEO and content strategy and execution, producing accurate, useful legal content and collaborating with SEO, Strategy, Design, and other teams. The role also manages content workflows, supports brand development, and publishes content on client websites.

Responsibilities

• Plan new content including blog topics that creatively tie back to each client's practice areas and are grounded in keyword research
• Edit, refresh, and improve legal content across practice area pages, location pages, blog posts, FAQs, landing pages, press releases, and other client-facing materials
• Use AI workflows and tools to substantially edit content for accuracy, usefulness, structure, voice, and originality
• Research legal concepts, statutes, jurisdiction-specific rules, and other factual information necessary to produce accurate content
• Use editorial judgment to determine what a reader actually needs, where it should appear, and how clearly it should be explained
• Create SEO-optimized outlines and keyword lists with clear instructions for writers
• Work with the SEO team on internal link structure, SEO titles and metas, and general adherence to SEO and AIO best practices
• Manage content workflows in GatherContent, including assigning content to writers and submitting for client review
• Educate writers on how to improve their work and update content guidelines so the whole team has what they need to produce great copy
• Write high-quality blog posts, press releases, or other content on the fly when needed
• Support specialized assignments such as case studies, video scripts, email campaigns, social media posts, and MeanPug branded content
• Help establish new brand identities for clients, including slogans, mission statements, and brand values
• Publish new content on client WordPress websites and assist with updates and content migrations as needed

Skills

• Strong writing and editing skills with a demonstrated ability to produce clean, accurate, reader-first content
• Solid understanding of SEO fundamentals including keyword research, on-page optimization, and content structure
• Comfort working with AI writing tools and editorial workflows
• Ability to research unfamiliar legal topics and translate them into clear, useful content
• Strong attention to detail - you catch factual, formatting, and linking issues before they reach the client
• Comfortable working cross-functionally with SEO, Strategy, Design, and other teams
• Familiarity with WordPress for content publishing and updates
• Self-directed and comfortable owning projects independently in a remote environment
• Experience writing or editing legal content
• Familiarity with GatherContent or similar content management platforms
• Experience working at a digital marketing agency
• Working knowledge of local SEO and AIO best practices

Qualifications

Must Haves

• Strong writing and editing skills with a demonstrated ability to produce clean, accurate, reader-first content
• Solid understanding of SEO fundamentals including keyword research, on-page optimization, and content structure
• Comfort working with AI writing tools and editorial workflows
• Ability to research unfamiliar legal topics and translate them into clear, useful content
• Strong attention to detail - you catch factual, formatting, and linking issues before they reach the client
• Comfortable working cross-functionally with SEO, Strategy, Design, and other teams
• Familiarity with WordPress for content publishing and updates
• Self-directed and comfortable owning projects independently in a remote environment

Nice to Haves

• Experience writing or editing legal content
• Familiarity with GatherContent or similar content management platforms
• Experience working at a digital marketing agency
• Working knowledge of local SEO and AIO best practices

Benefits

• Medical, dental, and vision insurance
• Company-sponsored 401(k) with matching
• Up to $500 reimbursement for pet adoption fees or vaccinations
• Team outings and events a few times per year
• Professional development opportunities
• Remote work arrangement