Media Performance Analyst

Summary

Mindgruve is a global digital agency focused on accelerating business growth through marketing and digital transformation. The Media Performance Analyst analyzes campaign performance across digital and traditional media channels, develops reports and dashboards, identifies optimization opportunities, and translates data into actionable insights for clients and internal stakeholders.

Responsibilities

• Perform regular analysis of marketing and campaign performance, user engagement, and KPIs to inform client and business objectives
• Develop and maintain recurring reports, dashboards, and performance summaries for internal stakeholders and clients, in partnership with senior analysts
• Interpret data from a range of sources - digital marketing, traditional marketing, website analytics, point of sale, and audience/behavioral data - to draw meaningful, actionable insights
• Ensure accuracy and consistency of data across platforms through validation and quality checks
• Identify trends, patterns, and opportunities within campaign and customer data
• Monitor and analyze media performance across paid channels - paid search, social, display, video, CTV, audio, and traditional media
• Support the test-and-learn process - helping ideate, design, and measure experiments that inform media optimization, timed strategically based on knowledge of client’s business and industry
• Partner with the media team to support and help present test-and-learn recommendations, connecting results back to client business objectives
• Support attribution, incrementality, and sales-lift analysis to measure marketing impact
• Assist with coordination of tracking tags and parameter implementations supporting reporting and analytics
• Present findings and recommendations clearly and concisely to internal and client stakeholders, and support client meetings with performance updates
• Support data integration between media platforms, CRM systems, and analytics environments, and help evaluate historical campaign performance to inform future planning
• Build and maintain an understanding of current tools, technologies, and best practices relevant to the team's work
• Perform other related duties and projects as assigned
• Must be willing to work EST hours (8am-4pm or 9am-5pm)

Skills

• Bachelor's degree in marketing, business, mathematics, statistics, economics, communications, or a related field (or relevant work experience)
• 2-5 years of professional experience in media and/or digital marketing analytics
• Experience working in an advertising agency or relevant brand environment
• Working understanding of campaign KPIs (impressions, engagement, conversions, ROAS, ROI, CPA) and attribution, customer-journey, and media measurement fundamentals
• Experience with web analytics tools such as Google Analytics or Adobe Analytics
• Some technical knowledge of BI and data-visualization tools (e.g.Tableau, Looker Studio, Power BI, DOMO) desirable
• Understanding of SQL or data warehouses a plus
• Bonus points if you're bilingual in Spanish and/or Portuguese

Qualifications

Must Haves

• Bachelor's degree in marketing, business, mathematics, statistics, economics, communications, or a related field (or relevant work experience)
• 2-5 years of professional experience in media and/or digital marketing analytics
• Experience working in an advertising agency or relevant brand environment
• Working understanding of campaign KPIs (impressions, engagement, conversions, ROAS, ROI, CPA) and attribution, customer-journey, and media measurement fundamentals
• Experience with web analytics tools such as Google Analytics or Adobe Analytics

Nice to Haves

• Some technical knowledge of BI and data-visualization tools (e.g.Tableau, Looker Studio, Power BI, DOMO) desirable
• understanding of SQL or data warehouses a plus
• Bonus points if you're bilingual in Spanish and/or Portuguese

Benefits

• For eligible full-time employees, a competitive benefits package including medical insurance, dental insurance, and vision insurance
• For eligible full-time employees, a flexible spending account
• For eligible full-time employees, voluntary life and accident plans
• For eligible full-time employees, a 401(k) retirement plan with matching
• Some roles may be eligible for remote work based on business needs and unique job functions