Performance Marketing Manager

Summary

Upserve is rebuilding its restaurant POS platform for independent full-service restaurants and is focused on scalable growth and measurable revenue performance. The Performance Marketing Manager will own, execute, measure, and optimize paid customer acquisition programs across multiple channels, using data-driven experimentation to generate qualified pipeline and new customers.

Responsibilities

• Own the strategy, execution, measurement, and optimization of Upserve’s paid customer acquisition programs across channels including paid search, paid social, display, retargeting, and other emerging channels
• Manage performance against key business metrics including qualified leads, pipeline, customer acquisition cost, conversion rate, and return on marketing investment
• Build and continuously improve a rigorous testing program across audiences, messaging, creative, offers, bidding strategies, and landing pages
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency
• Partner closely with Sales to understand lead quality, conversion performance, and downstream revenue impact—not just top-of-funnel metrics
• Work with Content, Brand/Design, and Product Marketing, to develop high-performing campaign concepts, creative, and landing experiences
• Analyze the customer acquisition funnel to identify conversion bottlenecks and opportunities for improvement
• Develop forecasts, budgets, performance targets, and channel-level investment recommendations
• Build clear reporting and dashboards that translate marketing data into actionable business insights
• Evaluate and test new acquisition channels, technologies, and tactics that could unlock incremental growth
• Stay current on changes in the digital advertising landscape and bring new ideas and best practices to Upserve’s growth strategy

Skills

• 4+ years of experience in performance, growth, digital, or acquisition marketing, preferably in a high-growth B2B SaaS or technology environment
• Demonstrated experience managing meaningful paid media budgets and delivering measurable improvements in acquisition performance
• Deep expertise in paid search and paid social platforms, with experience across additional digital acquisition channels
• Strong understanding of funnel economics, including CAC, CPL, conversion rates, pipeline, LTV, and marketing ROI
• Highly analytical and comfortable working with large datasets to diagnose performance and make investment decisions
• Experience with marketing analytics, attribution, CRM, and marketing automation platforms
• Strong experimentation mindset and experience designing, executing, and evaluating A/B tests
• Ability to balance strategic thinking with hands-on campaign execution
• Strong communication skills and the ability to translate complex performance data into clear recommendations
• Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged

Qualifications

Must Haves

• 4+ years of experience in performance, growth, digital, or acquisition marketing, preferably in a high-growth B2B SaaS or technology environment
• Demonstrated experience managing meaningful paid media budgets and delivering measurable improvements in acquisition performance
• Deep expertise in paid search and paid social platforms, with experience across additional digital acquisition channels
• Strong understanding of funnel economics, including CAC, CPL, conversion rates, pipeline, LTV, and marketing ROI
• Highly analytical and comfortable working with large datasets to diagnose performance and make investment decisions
• Experience with marketing analytics, attribution, CRM, and marketing automation platforms
• Strong experimentation mindset and experience designing, executing, and evaluating A/B tests
• Ability to balance strategic thinking with hands-on campaign execution
• Strong communication skills and the ability to translate complex performance data into clear recommendations
• Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged