Digital Strategist - (Nonprofit Marketing)

Summary

Moore is a data-driven constituent experience management company serving purpose-driven organizations through integrated supporter experiences. The Digital Strategist will lead digital campaign execution and provide strategic direction across email, digital media, social media, and other online fundraising tactics. The role also involves analyzing campaign performance, coordinating deliverables, managing vendors, and leading client and internal meetings.

Responsibilities

• Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics
• Produce client performance reports, identifying trends and opportunities for growth
• Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals
• Ensure timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes
• Assist with researching and negotiating terms with vendors; routes and finalize contracts
• Lead both client-facing and internal meetings

Skills

• 2-3 years of online marketing and fundraising experience
• Bachelor's degree
• Knowledge of and experience with online marketing for nonprofits, including email campaigns, programmatic, paid social and peer-to-peer fundraising
• Development and implementation of online fundraising strategies, including management of communications calendars
• Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns
• Understanding of current industry best practices and emerging fundraising and marketing strategies

Qualifications

Must Haves

• 2-3 years of online marketing and fundraising experience
• Bachelor's degree
• Knowledge of and experience with online marketing for nonprofits, including email campaigns, programmatic, paid social and peer-to-peer fundraising
• Development and implementation of online fundraising strategies, including management of communications calendars
• Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns
• Understanding of current industry best practices and emerging fundraising and marketing strategies

Benefits

• Comprehensive healthcare
• Paid holidays
• Generous paid time off