Product Marketing Manager

Summary

MRI Software is a global real estate technology company powering the industry’s shift toward systems of intelligence and execution. The Product Marketing Manager will lead positioning, messaging, go-to-market strategy, product launches, sales enablement, demand generation, market intelligence, and product enablement for a global product family.

Responsibilities

• Product positioning and messaging: own and maintain differentiated positioning and messaging for your product family. Understand and document key business and technical benefits for buyers, and direct the Global Delivery Centre in translating that positioning into supporting content
• Champion product adoption: work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions
• Sales Enablement: communicate the value proposition of the products in your segment to GTM teams and set the strategic direction for sales tools that support the selling process of your products, briefing and directing the Global Delivery Centre on externally facing content such as presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials
• Product launches: serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Own the Marketing launch strategy with relevant team members, and direct the Global Delivery Centre on the launch activities required to bring it to market
• Demand generation & content creation: set the strategic direction for demand generation and campaign planning for your segment, briefing the Global Delivery Centre on execution. Advise on thought leadership content to support campaigns, including white papers, eBooks, blogs, webinars and more
• Market intelligence: develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment. Be the expert on your buyers, how they buy and their buying criteria, and be the expert on your competition. Share relevant information with Product Management, Sales, analysts and influencers, and other Marketing team members
• Develop internal and external product enablement: lead internal training on new products and features, client-facing webinars and meetings, and breakout sessions at our annual user conference, Ascend, directing the Global Delivery Centre on supporting content and running point on cross-functional meetings and collaboration to support all efforts
• Support thought leadership: leverage your research and knowledge to shape compelling assets, in partnership with the Global Delivery Centre, that support our vision in the market

Skills

• BA/BS degree in Business, Marketing or a related field
• 4+ years of marketing experience, including a track record in Product Marketing, Content, or Digital Marketing
• Excellent written and verbal communication skills
• Excellent people and stakeholder management skills to work effectively with Marketing team members, direct the work of a Global Delivery Centre, and support cross-functional teams in a matrix management arrangement
• Some travel may be required to successfully fill this role
• Experience in a SaaS or enterprise technology company environment preferred

Qualifications

Must Haves

• BA/BS degree in Business, Marketing or a related field
• 4+ years of marketing experience, including a track record in Product Marketing, Content, or Digital Marketing
• Excellent written and verbal communication skills
• Excellent people and stakeholder management skills to work effectively with Marketing team members, direct the work of a Global Delivery Centre, and support cross-functional teams in a matrix management arrangement
• Some travel may be required to successfully fill this role

Nice to Haves

• Experience in a SaaS or enterprise technology company environment preferred

Benefits

• Employee-led groups, including a Diversity, Equity and Inclusion committee, Women and Allies employee resource group, and Pride Event Group
• Medical coverage options and HSA benefit
• Competitive 401k plan
• Parental Leave Program
• 20 days PTO plus observed Holidays
• 15 hours of ‘Flexi’ time a year
• Tuition Reimbursement offerings
• The flexibility of working from anywhere in the world for two weeks out of the year