Associate Product Marketing Specialist

Summary

MRI Software is a global software organization providing B2B SaaS solutions, including real estate software. The Associate Product Marketing Specialist will support product positioning, sales enablement, product launches, demand generation campaigns, market research, and cross-functional product marketing programs.

Responsibilities

• Assist in developing and maintaining product messaging, value propositions, and customer-facing content
• Help communicate product benefits and key differentiators across marketing and sales materials
• Support updates to messaging based on market trends and customer feedback
• Create and update sales presentations, battlecards, datasheets, FAQs, and other sales support materials
• Help ensure sales teams have current information on product capabilities and positioning
• Support training initiatives for sales and customer-facing teams
• Assist with the execution of product launches, releases, and enhancements
• Coordinate launch activities across Product, Marketing, and Sales teams
• Help develop launch communications and supporting materials
• Partner with marketing teams to support campaigns promoting MRI solutions
• Assist with content creation for blogs, webinars, email campaigns, case studies, and other marketing programs
• Help track campaign performance and identify areas for improvement
• Research market trends, customer challenges, and competitive offerings
• Help maintain competitive intelligence resources and market insights
• Share findings with Product Marketing and Product Management teams
• Assist with customer events, webinars, user conferences, and other marketing initiatives
• Collaborate with internal stakeholders to ensure timely completion of product marketing projects
• Contribute ideas that improve marketing effectiveness and customer engagement

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1+ year of experience in Product Marketing, Product Marketing internships, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS company
• Exposure to product launches, sales enablement, customer-facing content creation, or go-to-market activities
• Strong written and verbal communication skills
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Interest in enterprise software, technology products, and SaaS business models
• Experience creating presentations, datasheets, case studies, email campaigns, or other B2B marketing content
• Familiarity with CRM, marketing automation, or analytics tools is a plus

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1+ year of experience in Product Marketing, Product Marketing internships, Marketing, Content Marketing, Demand Generation, or Digital Marketing within a B2B technology or SaaS company
• Exposure to product launches, sales enablement, customer-facing content creation, or go-to-market activities
• Strong written and verbal communication skills
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Interest in enterprise software, technology products, and SaaS business models
• Experience creating presentations, datasheets, case studies, email campaigns, or other B2B marketing content

Nice to Haves

• Familiarity with CRM, marketing automation, or analytics tools is a plus

Benefits

• Flexible work environment
• Connected community of people who truly feel they belong
• Employee resource groups
• Tailored resources for each person to reach their full potential
• Inclusive employer that welcomes and celebrates diversity across all backgrounds