Growth Marketing Manager

Summary

Mythical Games is a game technology company building video games and technology for developers and players. The Growth Marketing Manager, User Acquisition will own end-to-end paid user acquisition for game titles, optimize campaigns and budgets using funnel performance data, and partner with creative, product, data, and external teams. The role will also develop AI-powered marketing workflows and help drive a data-driven marketing culture.

Responsibilities

• Own paid user acquisition for one or more titles, running campaigns end to end from strategy and setup through optimization and reporting
• Analyze creative performance and partner closely with the marketing team on what's working and why, turning results into clear, actionable feedback that sharpens future assets
• Track performance across the funnel, from impression to install to activation, and optimize campaigns, targeting, and spend to improve cost per install, ROAS, and early retention
• Set, own, and hit KPIs and growth goals for your titles
• Manage acquisition budgets with rigor and a disciplined, efficiency-focused approach to spend
• Create and maintain AI-powered tooling and workflows that make your work faster and sharper, across campaign analysis, creative iteration, reporting, and data
• Partner cross-functionally with product, creative, data, and external partners to unblock work and align on priorities
• Help set the standard for a data-driven, AI-forward marketing culture

Skills

• This role is open to candidates based in Arizona, Colorado, Florida, Illinois, Kansas, Maryland, Missouri, New Jersey, and Texas
• Applicants must be legally authorized to work in the United States and must not require current or future visa sponsorship
• 4+ years running user acquisition campaigns in gaming or a comparable industry, ideally including time in a fast-paced or startup environment
• A strong creative eye, with the ability to diagnose why an ad works, not just that it works, and translate that into feedback the creative team can act on
• Hands-on AI fluency: you already use AI to work faster and smarter, from campaign analysis and creative iteration to reporting and building your own lightweight tools and automations, without needing to be a coder to do it
• Experience owning advertising and acquisition partnerships
• A strong grasp of mobile and web attribution methodologies
• Solid analytical chops, including working knowledge of SQL and Excel, and comfort with data-visualization and BI tools
• A self-starter mindset. You identify the right next move and drive it without waiting to be told, and you can run your own lane on a lean team
• Excellent written and verbal communication
• A BA in marketing, finance, or a related field

Qualifications

Must Haves

• This role is open to candidates based in Arizona, Colorado, Florida, Illinois, Kansas, Maryland, Missouri, New Jersey, and Texas
• Applicants must be legally authorized to work in the United States and must not require current or future visa sponsorship
• 4+ years running user acquisition campaigns in gaming or a comparable industry, ideally including time in a fast-paced or startup environment
• A strong creative eye, with the ability to diagnose why an ad works, not just that it works, and translate that into feedback the creative team can act on
• Hands-on AI fluency: you already use AI to work faster and smarter, from campaign analysis and creative iteration to reporting and building your own lightweight tools and automations, without needing to be a coder to do it
• Experience owning advertising and acquisition partnerships
• A strong grasp of mobile and web attribution methodologies
• Solid analytical chops, including working knowledge of SQL and Excel, and comfort with data-visualization and BI tools
• A self-starter mindset. You identify the right next move and drive it without waiting to be told, and you can run your own lane on a lean team
• Excellent written and verbal communication
• A BA in marketing, finance, or a related field

Benefits

• Participation in Mythical’s Corporate Bonus and Equity Plan, subject to plan terms and eligibility requirements.
• Eligible employees may participate in a comprehensive benefits program that includes medical, dental, vision, a 401(k), flexible PTO, paid holidays, parental leave, and additional wellness and work-life benefits.
• Remote work arrangement for candidates based in Arizona, Colorado, Florida, Illinois, Kansas, Maryland, Missouri, New Jersey, and Texas.