Business Development Manager, Kitchen & Bath

Summary

Nationwide Marketing Group, through its FEI Group division, supports independent businesses in specialty trade industries. The Kitchen & Bath Business Development Manager drives membership growth and market expansion by recruiting dealers and distributors, managing a national pipeline, and strengthening member relationships. The role also develops growth programs, analyzes market data, and partners with internal teams and industry stakeholders to increase engagement, retention, and network value.

Responsibilities

• Develops and executes territory-based recruitment strategies to expand K&BA and KBx membership within targeted markets
• Identifies, qualifies, and engages prospective dealers, distributors, and industry partners through research, networking, referrals, events, and market intelligence
• Manages a structured recruitment pipeline, tracking opportunities, conversion activities, forecasts, and progress against membership growth goals
• Leads consultative sales conversations that demonstrate the business value of FEI Group membership programs, resources, and supply partnerships
• Builds and maintains productive relationships with existing members to support retention, engagement, and purchasing growth
• Collaborates with internal teams, advisory councils, and supply partners to execute growth initiatives and deliver member value
• Analyzes membership data, market trends, and competitive intelligence to identify opportunities and refine recruitment strategies
• Represents FEI Group at industry events, trade shows, and regional meetings to build visibility and cultivate prospective member relationships
• Applies scalable systems thinking by developing repeatable approaches that support sustainable membership growth
• Participates in company meetings, strategic initiatives, and cross-functional projects as assigned
• Travels regularly within assigned territory to meet with prospective and existing members, conduct site visits, and build in-person relationships
• Conducts member supply audits and develops strategies to increase member purchasing through FEI Group Supply Partners
• Leads implementation of web development, digital marketing, and data intelligence programs for KB members
• Develops and executes a tiered membership dues program for the KB membership
• Onboards new members and ensures they successfully adopt and maximize the full range of FEI Group resources and benefits

Skills

• Minimum of 4 years of successful business development, outside sales, account management, or membership growth experience
• Demonstrated success managing sales pipelines, developing customer relationships, and achieving measurable growth objectives
• Experience conducting consultative sales discussions with business owners, executives, or organizational leaders
• Experience using CRM systems, sales reporting tools, and customer relationship management processes
• Experience developing partnerships and influencing stakeholders across multiple organizations or business functions
• Bachelor's degree in business, sales, marketing, organizational development, or a related field preferred; equivalent professional experience will be considered
• National or multi-state sales experience
• Experience in the kitchen and bath, flooring, cabinetry, decorative plumbing, building products, remodeling, or home services industries
• Experience selling membership-based programs, dealer networks, buying groups, associations, or business services
• Experience working with independent business owners or entrepreneur-led organizations
• Experience analyzing purchasing data, membership metrics, or business performance indicators
• Experience supporting digital marketing, technology adoption, or business improvement programs
• Professional sales training, business development certification, or related industry credentials

Qualifications

Must Haves

• Minimum of 4 years of successful business development, outside sales, account management, or membership growth experience
• Demonstrated success managing sales pipelines, developing customer relationships, and achieving measurable growth objectives
• Experience conducting consultative sales discussions with business owners, executives, or organizational leaders
• Experience using CRM systems, sales reporting tools, and customer relationship management processes
• Experience developing partnerships and influencing stakeholders across multiple organizations or business functions

Nice to Haves

• Bachelor's degree in business, sales, marketing, organizational development, or a related field preferred; equivalent professional experience will be considered
• National or multi-state sales experience
• Experience in the kitchen and bath, flooring, cabinetry, decorative plumbing, building products, remodeling, or home services industries
• Experience selling membership-based programs, dealer networks, buying groups, associations, or business services
• Experience working with independent business owners or entrepreneur-led organizations
• Experience analyzing purchasing data, membership metrics, or business performance indicators
• Experience supporting digital marketing, technology adoption, or business improvement programs
• Professional sales training, business development certification, or related industry credentials

Benefits

• Competitive base pay and performance bonus, dependent on role
• Medical, dental, and vision benefits with low-cost coverage options
• Employer paid basic life and AD&D
• Employer paid short-term and long-term disability
• MetLife supplemental insurance options
• Matching 401(k) with 100 percent vesting
• Open PTO policy, paid holidays, and ten weeks of paid parental leave
• Business casual work environment
• Remote work arrangement available to US remote candidates
• Professional and personal growth support