Digital Marketing Coordinator

Summary

New Roots Institute is a nonprofit dedicated to ending factory farming by empowering the next generation of advocates. The Digital Marketing Coordinator will support email marketing, paid advertising, website optimization, analytics, research, and cross-team marketing execution to expand the organization's impact.

Responsibilities

• Support execution of email marketing campaigns, including building emails, segmenting audiences, and scheduling. You will also help monitoring deliverability and making any necessary optimizations
• Assist with paid advertising efforts across platforms (e.g., Meta, Google, LinkedIn), including campaign setup, creative rotation, and performance monitoring
• Help maintain and update the organization's website, including publishing new content, formatting, optimizing, and ensuring pages reflect current programs and messaging
• Support tracking and reporting on marketing performance across channels, compiling data into clear summaries that inform tactical strategy and decision-making
• Conduct research on marketing trends, competitor activity, and audience behavior to inform channel strategy and identify opportunities for improvement
• Support ad hoc marketing needs, including proofreading, formatting, and coordinating tasks with the rest of the Marketing and Communications team when needed

Skills

• **Foundational digital marketing knowledge.** You have some exposure to email marketing, paid advertising, website management, or analytics — through coursework, internships, or prior work experience — and are excited to build deeper expertise across these channels
• **Detail-oriented and organized.** You have a strong eye for detail and can manage multiple tasks and deadlines while staying organized and on track
• **Data-informed.** You are comfortable pulling and interpreting basic marketing analytics to understand what's working and flag opportunities for improvement
• **Comfortable with marketing tools and platforms.** You have experience with or are comfortable quickly learning the tools and platforms that support our marketing emails, ads, social, website, and analytics
• **Strong written and verbal communicator**. You can write clear, engaging copy and communicate ideas clearly in conversation, and are open to feedback on tone, style, and messaging for different audiences and channels
• **Collaborative team player.** You work effectively across teams, incorporating feedback from stakeholders while being able to manage your own workstreams and deadlines
• **Adaptable and eager to grow.** You're comfortable in a fast-paced, evolving environment and excited to take on new responsibilities as you develop
• Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use
• Ability to commit to attending the annual in-person team meeting, which typically takes place during the first full week of June (Monday through Friday)
• A degree in Marketing, Communications, or a related field, or equivalent practical experience

Qualifications

Must Haves

• **Foundational digital marketing knowledge.** You have some exposure to email marketing, paid advertising, website management, or analytics — through coursework, internships, or prior work experience — and are excited to build deeper expertise across these channels
• **Detail-oriented and organized.** You have a strong eye for detail and can manage multiple tasks and deadlines while staying organized and on track
• **Data-informed.** You are comfortable pulling and interpreting basic marketing analytics to understand what's working and flag opportunities for improvement
• **Comfortable with marketing tools and platforms.** You have experience with or are comfortable quickly learning the tools and platforms that support our marketing emails, ads, social, website, and analytics
• **Strong written and verbal communicator**. You can write clear, engaging copy and communicate ideas clearly in conversation, and are open to feedback on tone, style, and messaging for different audiences and channels
• **Collaborative team player.** You work effectively across teams, incorporating feedback from stakeholders while being able to manage your own workstreams and deadlines
• **Adaptable and eager to grow.** You're comfortable in a fast-paced, evolving environment and excited to take on new responsibilities as you develop
• Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use
• Ability to commit to attending the annual in-person team meeting, which typically takes place during the first full week of June (Monday through Friday)
• A degree in Marketing, Communications, or a related field, or equivalent practical experience

Benefits

• Full-time, remote position
• Health insurance
• Dental insurance
• Vision insurance
• Unlimited PTO