Events Marketing Manager

Summary

Nexus Black is an AI-first business within IFS that develops industrial AI solutions for enterprise customers. The Events Marketing Manager will own B2B events end-to-end, from event selection and execution through communications, measurement, vendor management, and ROI reporting. The role focuses on using events to generate demand, pipeline, and revenue while integrating AI-first marketing workflows.

Responsibilities

• Build and maintain a rolling calendar of the right events for Nexus Black — flagship industry conferences, regional field days, executive roundtables, and co-marketing events with IFS — prioritized against pipeline gaps, regional targets, and industry focus areas (energy, utilities, aerospace, manufacturing)
• Evaluate event opportunities against clear go/no-go criteria: audience fit, expected pipeline value, cost, and competing priorities — and be willing to say no to events that don't earn their place
• Translate NxB's product launches, customer proof points, and market narrative into event concepts across Resolve (field service and maintenance), Comply (compliance), and Flow (manufacturing)
• Own end-to-end event management: concepting, budgeting, logistics, staffing, and on-site execution for both NxB-led and co-branded IFS events
• Maintain event trackers giving leadership visibility into timelines, dependencies, budgets, and next steps across every live event
• Manage relationships with venues, event organizers, vendors, and sponsorship contacts to ensure seamless delivery, on time and on budget
• Serve as the on-site point of contact for logistics, registration, speaker coordination, and attendee experience
• Work closely with agencies and designers to create brand experiences (conference booths, roadshows, virtual events, and more) that stand out and convert
• Partner with the Head of Marketing to bring AI-first ways of working into event marketing — using AI tools as the default, not an add-on
• Become proficient in Claude Cowork for multi-step event workflows: briefing documents, run-of-show planning, post-event synthesis, and recurring reporting — compressing work that used to take days into a single working session
• Use Claude Design for rapid production of event assets — invites, signage, one-pagers, badge and booth concepts — to supplement agency output and speed up turnaround
• Help evaluate new AI capabilities as they ship and advise how event workflows should connect to our broader HubSpot/CRM ecosystem
• Develop pre-event, during-event, and post-event communication plans (email, landing pages, social) that drive awareness, registration, and attendance
• Work with design and content teams — and Product Marketing — to turn positioning and customer proof points into event collateral: invites, booth messaging, follow-up nurture, and sales leave-behinds
• Ensure brand consistency and quality across every event touchpoint, and that Nexus Black is represented as IFS's strategic, differentiated industrial AI capability
• Partner with Sales, BDRs, and solution teams so customer-facing teams walk into every event equipped with the right assets — from ABM plays to demo scripts to leave-behinds
• Align with central IFS demand, digital, and regional marketing teams so NxB events plug into the broader company calendar rather than compete with it
• Monitor execution across every workstream, remove blockers, and keep cross-functional stakeholders informed and on schedule
• Define and track KPIs for every event — registrations, attendance, cost per lead, cost per meeting, pipeline generated, and marketing-influenced revenue — and report results to leadership after every event
• Operate directly within HubSpot for event campaign setup, attribution, and reporting
• Run structured post-event debriefs, capture what worked and what didn't, and feed those learnings into the next event on the calendar
• Prepare event overview decks and ROI summaries for leadership review
• Own the events budget: tracking spend against plan, managing vendor invoicing, and ensuring financial accuracy and compliance across every event

Skills

• Proven success running B2B events, ideally within an enterprise software or technology organization
• Excellent project management skills — organized, structured, and deadline-driven, with the ability to manage multiple events and priorities at once
• Detail-oriented and logical, able to manage complex event workflows with precision under pressure
• Comfortable navigating a matrix organization to secure the direction and support required from central and regional teams
• Strong written and verbal communicator with a business-level command of English (plus the appropriate local language for the market this role is based in)
• Skilled relationship builder with polish, tact, and a sense of humor; a team player who can influence internal and external stakeholders alike
• Flexible, adaptable, and resourceful in a fast-paced, evolving environment
• Genuine curiosity about AI tools and how they can reshape marketing operations — you don't need to be technical, but you should want to be an early adopter

Qualifications

Must Haves

• Proven success running B2B events, ideally within an enterprise software or technology organization
• Excellent project management skills — organized, structured, and deadline-driven, with the ability to manage multiple events and priorities at once
• Detail-oriented and logical, able to manage complex event workflows with precision under pressure
• Comfortable navigating a matrix organization to secure the direction and support required from central and regional teams
• Strong written and verbal communicator with a business-level command of English (plus the appropriate local language for the market this role is based in)
• Skilled relationship builder with polish, tact, and a sense of humor; a team player who can influence internal and external stakeholders alike
• Flexible, adaptable, and resourceful in a fast-paced, evolving environment
• Genuine curiosity about AI tools and how they can reshape marketing operations — you don't need to be technical, but you should want to be an early adopter