Search Engine Marketing Manager

Summary

NP Digital is a global performance marketing agency that delivers data-driven digital marketing plans for clients. The Manager, Paid Search will develop and execute paid search strategies, manage and optimize Google and Microsoft Ads campaigns, steward client budgets, and communicate performance insights and recommendations to clients and colleagues.

Responsibilities

• Deliver and execute paid search media strategies and recommendations for clients
• Ensure new platform features and updates are considered and potentially implemented to clients’ campaigns
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop & implement paid search campaign structures to manage and optimize to performance goals such as CPL, ROAS, or LTV
• Follow department media buying and quality assurance processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid search campaign management checklist to identify opportunities
• Meet internal and external deadlines for assigned tasks
• Develop testing roadmap and implement split testing to continuously improve campaign performance
• Create, deliver, and present client reporting on a weekly, monthly, and quarterly basis in a storytelling format with insights and recommended next steps
• Respond to client questions and ad hoc requests in a timely manner

Skills

• The ideal candidate has 3-5 years of managing paid search and Performance Max campaigns with budgets exceeding $500K per month
• Candidates should have outstanding knowledge of Google and Microsoft Ads and already have a good grasp on how to structure campaigns to optimize performance based on each search platform's ad auction algorithms
• Equally important to technical paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike
• To qualify, candidates must reside and be eligible to work in the United States
• Minimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experience
• Experience in managing monthly budgets exceeding $500K
• Thrives off improving paid search media campaign performance and the opportunity to drive growth for clients
• Uses platform, AI, and third-party data to understand what may be impacting campaign performance
• Understands how to determine when ad copy needs to be updated
• Strong communication and presentation skills to both external and internal stakeholders
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Strong organizational skills with the ability to prioritize time and workload efficiently
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth
• Experience managing app campaigns in Google and Apple Ads
• Familiarity with LLM ads, including AI Max campaigns and ChatGPT ads
• Experience with international campaigns
• History of collaborating with other paid media channel or SEO teams
• Certifications from Google Ads or Microsoft Ads
• Additional professional certifications, such as Google Analytics

Qualifications

Must Haves

• The ideal candidate has 3-5 years of managing paid search and Performance Max campaigns with budgets exceeding $500K per month
• Candidates should have outstanding knowledge of Google and Microsoft Ads and already have a good grasp on how to structure campaigns to optimize performance based on each search platform's ad auction algorithms
• Equally important to technical paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike
• To qualify, candidates must reside and be eligible to work in the United States
• Minimum of 3+ years of paid search experience across Google and Microsoft Ads with 2+ years of agency experience
• Experience in managing monthly budgets exceeding $500K
• Thrives off improving paid search media campaign performance and the opportunity to drive growth for clients
• Uses platform, AI, and third-party data to understand what may be impacting campaign performance
• Understands how to determine when ad copy needs to be updated
• Strong communication and presentation skills to both external and internal stakeholders
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Strong organizational skills with the ability to prioritize time and workload efficiently
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth

Nice to Haves

• Experience managing app campaigns in Google and Apple Ads
• Familiarity with LLM ads, including AI Max campaigns and ChatGPT ads
• Experience with international campaigns
• History of collaborating with other paid media channel or SEO teams
• Certifications from Google Ads or Microsoft Ads
• Additional professional certifications, such as Google Analytics

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option
• Discretionary annual bonus: Up to 10% of annual salary