Paid Search Manager

Summary

Pearmill is a fast-growing, distributed marketing company running advertising campaigns across multiple platforms. The Paid Search Manager owns client accounts end-to-end, developing strategy, launching and optimizing campaigns, monitoring performance, reporting results, and using AI-driven workflows for analysis and automation.

Responsibilities

• Own 4 to 6 client accounts across Google Ads (Search, PMax, Demand Gen, YouTube, Shopping) and Microsoft Ads
• Write the strategy, planning, and forecasting documents before you build
• Own the bidding and account structure calls, and defend them to a client who will likely push back
• Run budget pacing off a forecast you built, and say where the month lands before the client asks
• Stay close to your accounts. The job rewards catching things early
• Keyword and search term work, negative keyword architecture, campaign restructures
• Write and audit ad copy against our rubric
• Delegate build work and review what comes back. You stay accountable for what ships
• Write the weekly client report, and the story that goes with the numbers
• Run reporting and analysis through Claude using our skills and MCP connectors. A large share of the analytical work here is already AI-generated, and that share is growing
• Build and improve your own skills and workflows when a manual process repeats. Several of our current reporting workflows started as someone building a skill for themselves
• Judge AI output critically. Nothing reaches a client that you haven't checked yourself
• Reconcile platform numbers against attribution tools and the client's own reporting, and explain a discrepancy rather than forward it
• Catch tracking problems before they show up in a report
• Support new business with audits for prospects

Skills

• Deep on SEM fundamentals, with opinions you can defend using data
• Familiarity with GA4, GTM, and conversion tracking setups
• You've built with AI, not only prompted it. A workflow automation, a reporting tool, a model that does something useful, a script that took a manual step out of your week
• Comfortable in spreadsheets: pacing models, pivot tables, audit sheets
• You write and speak clearly for a specific reader, and you can hold a room with a founder or an exec
• Proactive by default for each client. You raise things before anyone asks, and you take ownership of performance outcomes
• 3+ years hands-on in Google Ads. Microsoft Ads experience is a plus
• Bonus: Shopping feeds, YouTube, cross-channel context (Meta, TikTok), or hands-on tracking implementation

Qualifications

Must Haves

• Deep on SEM fundamentals, with opinions you can defend using data
• Familiarity with GA4, GTM, and conversion tracking setups
• You've built with AI, not only prompted it. A workflow automation, a reporting tool, a model that does something useful, a script that took a manual step out of your week
• Comfortable in spreadsheets: pacing models, pivot tables, audit sheets
• You write and speak clearly for a specific reader, and you can hold a room with a founder or an exec
• Proactive by default for each client. You raise things before anyone asks, and you take ownership of performance outcomes

Nice to Haves

• 3+ years hands-on in Google Ads. Microsoft Ads experience is a plus
• Bonus: Shopping feeds, YouTube, cross-channel context (Meta, TikTok), or hands-on tracking implementation

Benefits

• Competitive salary with bonus structure
• 99% coverage for health, dental, and vision
• Distributed, remote, and global culture
• Unlimited vacation with 3 weeks required vacation
• Unlimited mental health or physical health leave
• Remote work budget to make it easier to work from wherever you feel most productive
• Monthly physical activity budget
• 16 weeks of fully paid parental leave
• Stipend for laptop and other home office equipment
• Indoor plant budget
• Annual company-wide retreat
• Yearly stipend for books, seminars, courses, and coaches
• Matching for charitable donations