Search Marketing Specialist

Summary

MediaNews Group is a digital media and marketing organization seeking a Search Marketing Specialist to manage paid search campaigns. The role oversees campaign strategy, creation, optimization, budget pacing, conversion tracking, reporting, and recommendations across multiple advertising platforms.

Responsibilities

• Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems
• Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools
• Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts
• Provide proactive and strategic campaign recommendations on a regular basis
• Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Conversion Tracking
• Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients
• QA campaigns before launching
• Assess landing pages used in search engine marketing campaigns
• Create campaign reports
• Monitoring of new trends in Search and making recommendations to client-facing staff

Skills

• ***Although this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX***
• * Bachelor's Degree or equivalent experience
• * 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
• * Excellent verbal and written communication skills and a strong attention to detail
• * Extensive knowledge of Google Analytics or other third party analytics and optimization tools
• * Ability to multi-task and work within firm deadlines
• * Ability to interact with all levels of the organization
• * Prior experience with PPC and SEO management platforms
• * Proficiency in Excel and strong quantitative skills
• * Agency experience or experience working with multiple direct response advertiser accounts
• * Basic HTML and CSS knowledge, and experience with tag managers is a plus
• * 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
• * Basic HTML and CSS knowledge, and experience with tag managers is a plus

Qualifications

Must Haves

• ***Although this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX***
• * Bachelor's Degree or equivalent experience
• * 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
• * Excellent verbal and written communication skills and a strong attention to detail
• * Extensive knowledge of Google Analytics or other third party analytics and optimization tools
• * Ability to multi-task and work within firm deadlines
• * Ability to interact with all levels of the organization
• * Prior experience with PPC and SEO management platforms
• * Proficiency in Excel and strong quantitative skills
• * Agency experience or experience working with multiple direct response advertiser accounts
• * Basic HTML and CSS knowledge, and experience with tag managers is a plus

Nice to Haves

• * 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
• * Basic HTML and CSS knowledge, and experience with tag managers is a plus

Benefits

• Potential annual bonus
• Medical insurance for eligible employees
• Dental insurance for eligible employees
• Life insurance for eligible employees
• Disability insurance for eligible employees
• 401k for eligible employees
• Paid time off for eligible employees
• Select paid holidays for eligible employees
• Remote role