Private Label Staff
Posted 18 days agoVerified live 2d ago
Digital Strategy & Marketing Specialist
Brief overview
Remote
UndergradOr in progress
4+ yrsMinimum
Digital MarketingTechnical SEOContent OptimizationAI-Powered SearchAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)B2B Digital CampaignsWordPressSemrushGoogle Search ConsoleGoogle Analytics 4 (GA4)Google Tag ManagerGoogle AdsLinkedIn Campaign ManagerHubSpotSalesforceAccount-Based Marketing (ABM)
About the company
Private Label Staffprivatelabelstaff.com
Private Label Staff helps organizations hire smarter, scale faster, and build recruiting systems that actually last.
Job description
Summary
Private Label Staff is seeking a Senior Digital Growth & Marketing Specialist to strengthen market presence, increase brand awareness, and drive measurable digital growth. The role leads SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning while collaborating with Marketing, Sales, Solutions, and technology partners.
Responsibilities
- Develop and execute digital growth and visibility strategies
- Own SEO, AEO, GEO, and AI-search initiatives
- Optimize website content, landing pages, and customer journeys
- Manage paid search, paid social, organic search, email, and partner campaigns
- Develop content and thought-leadership strategies
- Analyze performance, build reporting, and recommend improvements
- Support marketing through OEM, technology, and channel partners
- Translate technical capabilities into compelling digital content and campaigns
Skills
- 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing
- Strong knowledge of technical SEO, content optimization, analytics, and search strategy
- Understanding of AI-powered search, AEO, GEO, and generative search
- Experience developing measurable B2B digital campaigns
- Experience with websites/CMS platforms such as WordPress
- Strong analytical, communication, and project-management skills
- Ability to translate complex technical offerings into compelling marketing
- Self-starter who can balance strategy, analysis, and execution
- Platforms & Tools: Experience with some combination of: Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms
- Ability to work in an office or standard business environment
- Prolonged periods of sitting and computer use may be required
- Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services
- Experience marketing technology to government and commercial buyers
- Familiarity with major technology ecosystems such as AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware
- Experience with ABM or OEM/channel marketing
Qualifications
Must Haves
- 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing
- Strong knowledge of technical SEO, content optimization, analytics, and search strategy
- Understanding of AI-powered search, AEO, GEO, and generative search
- Experience developing measurable B2B digital campaigns
- Experience with websites/CMS platforms such as WordPress
- Strong analytical, communication, and project-management skills
- Ability to translate complex technical offerings into compelling marketing
- Self-starter who can balance strategy, analysis, and execution
- Platforms & Tools: Experience with some combination of: Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms
- Ability to work in an office or standard business environment
- Prolonged periods of sitting and computer use may be required
Nice to Haves
- Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services
- Experience marketing technology to government and commercial buyers
- Familiarity with major technology ecosystems such as AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware
- Experience with ABM or OEM/channel marketing
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