Marketing Operations Specialist

Summary

OffSec is a provider of professional development, training, and education for cybersecurity practitioners. The Marketing Operations Specialist will manage and optimize the marketing technology stack, including HubSpot and Salesforce, while supporting campaign execution, data management, reporting, attribution, lead management, compliance, and alignment across Marketing, Sales, and Revenue Operations.

Responsibilities

• MarTech Strategy: Administer, optimize, and scale the marketing automation platform ( HubSpot ) and its critical integration with Salesforce
• System Reliability: Ensure end-to-end data accuracy and seamless integration across the entire martech ecosystem
• Feature Deployment: Configure, test, and deploy new features, automations, and workflows to support evolving GTM needs
• Troubleshooting: Act as the primary technical point of contact for platform and data issues, coordinating with internal IT teams and vendors as needed
• Evaluate, implement, and own the operation of new marketing technologies
• Own and optimize the Marketing Automation Platform (HubSpot)
• Manage system configuration, workflows, automation logic, and governance
• Partner with RevOps to ensure seamless integration between Hubspot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools
• Lead a comprehensive audit and restructure/rebuild of our HubSpot instance
• Lead the charge in realigning the system to industry best practice after a period of organic growth
• Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model
• Technical Execution: Build, QA, and execute multi-channel campaigns, including email nurtures, forms, landing pages, and complex event workflows
• Operational Readiness: Own program setup and execution timelines to ensure campaigns launch on schedule and meet brand standards
• Process Standardization: Partner with Marketing, Sales, and Events teams to operationalize strategies and continuously improve workflows through automation and documentation
• Database Hygiene: Maintain database health through advanced segmentation, enrichment, and normalization processes
• Performance Insights: Deliver reporting on campaign performance, lead quality, and funnel metrics to surface insights that improve revenue impact
• Attribution Support: Support attribution models and performance analysis to translate complex data into clear, actionable recommendations for stakeholders
• Design frameworks and dashboards in Hubspot for how marketing performance is measured
• Create and manage reporting assets (reports, dashboards, in-depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and more
• Offer insights on channel-level ROI and other performance trends that can impact budgeting and resource allocation
• Deliver actionable recommendations, not just data. Across the span of marketing programs, recommend changes in approach that can drive growth and/or flag issues before they impact pipeline downstream
• Lifecycle Optimization: Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates
• GTM Handoff: Ensure a clean handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting
• Pipeline Visibility: Partner with Sales and RevOps on pipeline visibility and follow-up processes
• Global Compliance: Monitor and support compliance with global data privacy regulations ( GDPR, CCPA ) and internal governance standards
• Documentation: Maintain audit-ready records and promote privacy-first, security-conscious data practices across all marketing operations

Skills

• Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent industry experience)
• Experience: 2+ years of experience in marketing operations, marketing automation, or a related role
• Platform Mastery: Hands-on experience with HubSpot and Salesforce in a production environment
• Skills: Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced environment
• AI Initiatives: Experience supporting AI-driven marketing automation, personalization, or optimization initiatives
• Advanced Strategy: Familiarity with lifecycle marketing and personalization frameworks
• Environment: Experience in a global B2B SaaS or enterprise technology environment

Qualifications

Must Haves

• Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent industry experience)
• Experience: 2+ years of experience in marketing operations, marketing automation, or a related role
• Platform Mastery: Hands-on experience with HubSpot and Salesforce in a production environment
• Skills: Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced environment
• AI Initiatives: Experience supporting AI-driven marketing automation, personalization, or optimization initiatives
• Advanced Strategy: Familiarity with lifecycle marketing and personalization frameworks
• Environment: Experience in a global B2B SaaS or enterprise technology environment

Benefits

• Work from anywhere
• Global, remote-first culture
• Flexible work hours
• Work from a home office