Product Marketing Manager

Summary

OffSec is a cybersecurity professional and workforce development, training, and education provider. The Product Marketing Manager bridges product development and market success by aligning sales, product, and marketing teams, developing positioning and messaging, enabling sales, analyzing markets and competitors, and managing go-to-market launches. The role also leads content and demand generation, customer advocacy, pricing strategy, and partnerships.

Responsibilities

• Positioning & Messaging: Turn complex product capabilities into clear, differentiated stories for specific target segments. Develop the strategic foundation for how we talk about new products and features
• Sales Enablement: Empower our revenue teams with concrete execution assets. You will build and maintain battlecards, competitive one-pagers, objection-handling guides, and clear value propositions
• Market & Competitive Intelligence: Conduct deep competitor analysis and market research. Track competitor moves, translate them into actionable insights, and know when a market shift requires us to adjust our own positioning
• Go-to-Market & Launch Execution: Collaborate cross-functionally with Product, Sales, and Demand Gen to manage GTM plans, launch briefs, and launch readiness checklists
• Content & Demand Generation: Craft compelling content—such as blogs, guides, case studies, and webinar briefs—that attract and educate potential buyers. Set up marketing campaigns to generate buzz and pipeline
• Customer Advocacy: Run and synthesize customer interviews, surveys, and win/loss analysis. Monitor buyer sentiment and product feedback to accurately represent the customer's voice in rooms they aren't in
• Strategic Pricing: Define and recommend pricing strategies, understanding willingness to pay, packaging, and how pricing decisions affect both sales velocity and perceived value
• Partnerships & AR: Leverage channels like analyst relations and industry partnerships to expand our market reach

Skills

• • Experience: 3-5 years of experience in product marketing or a closely related strategic marketing role in cybersecurity or B2B SaaS
• • Marketing Automation (Required): Hands-on experience with HubSpot is strictly required for running and measuring demand gen campaigns
• • Project Management: Proven ability to manage multiple workstreams independently, hit deadlines, and surface risks before they become problems
• • Data & Analytics: Ability to read product usage data, campaign performance, and pipeline metrics to determine what is actually working in the market
• • Storytelling & Empathy: You can turn a technical feature list into a narrative that sales, customers, and the press find compelling, while genuinely understanding the customer's core problems
• • Stakeholder Management: You excel at getting alignment from leadership, sales, and product teams on launch plans and positioning decisions, often without direct authority over them
• • Adaptability: You can smoothly transition between high-level strategic planning and hands-on execution within the same week
• • Curiosity: Genuine curiosity about the cybersecurity space and commitment to building domain expertise over time
• • CRM & Automation: HubSpot (Required), Salesforce
• The employee is required to have close visual acuity to perform activities such as: preparing and analyzing data and figures, transcribing, viewing a computer screen, extensive reading, and visual inspection involving small defects. This is sedentary work. Exerting up to 10 lbs of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body
• • Industry Knowledge (Recommended): Prior experience in the cybersecurity, EdTech, or B2B SaaS industry is highly recommended

Qualifications

Must Haves

• • Experience: 3-5 years of experience in product marketing or a closely related strategic marketing role in cybersecurity or B2B SaaS
• • Marketing Automation (Required): Hands-on experience with HubSpot is strictly required for running and measuring demand gen campaigns
• • Project Management: Proven ability to manage multiple workstreams independently, hit deadlines, and surface risks before they become problems
• • Data & Analytics: Ability to read product usage data, campaign performance, and pipeline metrics to determine what is actually working in the market
• • Storytelling & Empathy: You can turn a technical feature list into a narrative that sales, customers, and the press find compelling, while genuinely understanding the customer's core problems
• • Stakeholder Management: You excel at getting alignment from leadership, sales, and product teams on launch plans and positioning decisions, often without direct authority over them
• • Adaptability: You can smoothly transition between high-level strategic planning and hands-on execution within the same week
• • Curiosity: Genuine curiosity about the cybersecurity space and commitment to building domain expertise over time
• • CRM & Automation: HubSpot (Required), Salesforce
• The employee is required to have close visual acuity to perform activities such as: preparing and analyzing data and figures, transcribing, viewing a computer screen, extensive reading, and visual inspection involving small defects. This is sedentary work. Exerting up to 10 lbs of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body

Nice to Haves

• • Industry Knowledge (Recommended): Prior experience in the cybersecurity, EdTech, or B2B SaaS industry is highly recommended

Benefits

• Flexible work hours
• Work from a home office
• Full-time salaried position