Category Strategy Manager

Summary

OLLY PBC is part of Unilever’s Wellbeing Collective, a health and wellness business unit with a portfolio of benefit-led brands. The Category Strategy Manager will help shape Vitamin and VMS category strategy by analyzing multiple data sources, creating selling materials, and developing recommendations for category and brand growth. The role also supports retailer initiatives, innovation planning, post-launch analysis, and cross-functional growth opportunities.

Responsibilities

• Serve as a Vitamin category expert by analyzing data to provide tools, stories, and recommendations to grow the VMS category including assortment, shelving, and competitor dynamics
• Drive accelerated growth across all our VMS OpCos by leveraging data and insights to drive strategic action
• Provide national channel recommendations including shelving and assortment for all customers
• Own inputs for internal company touchpoints such as Monthly and Quarterly Business Reviews and Monthly Planning Sessions as well as drive consistency across syndicated scorecards
• Aid with strategic initiatives and growth planning (ASP, JBP, etc.) with key retailers
• Support Category Strategy Senior Director with Innovation support for the VMS Operating Companies such as market sizing, category assessment, and opportunity analysis in conjunction with Brand Innovation Teams
• Support Category Strategy Senior Director with post-launch support of Brand Teams in understanding shelving placement and competitive launches
• Partner with the Category Strategy Senior Director to identify additional national selling materials and growth opportunities as it relates to both internal initiatives (long range planning, AOP) and external initiatives (line reviews, customer JBPs)
• Own Category Growth Story, Segment 101s, and National Sales Toolkit/Meeting Category materials with aid of Senior Associate
• Conduct Ad Hoc category deep dives to provide inputs to drive strategic direction for the VMS Operating Companies (i.e. Channel Shifting Dynamics, Channel Strategies, consumer shopper behavior, etc.) with support of Senior Associate
• Provide consumer buyer behavior perspective to the Operating Companies in order to inform strategy
• Live our team values of BE YOURSELF, BE DISRUPTIVE, BE PASSIONATE, BE SUPPORTIVE and make life better for all of us!

Skills

• 3-10 years of experience in Category Management and/or Sales Analytics​
• Ability to identify trends, problems, or stories within multiple data sources and translate into insights and stories for actionable growth
• Category Management – developing 360 recommendations for national execution and all classes of trade including assortment, shelving, category growth story, brand sell stories, and overall trends​
• Proven ability to analyze and identify opportunities for growth with key retailers and bring them to life
• Solid written and verbal communication skills that includes key actionable takeaways and the ‘so what' solutions
• Ability to give and receive constructive feedback
• Proficiency in utilizing syndicated databases, Microsoft Suite tools, and Power BI (IRI, Nielsen, Numerator)​
• Experience building, validating, and communication shelf recommendations to unlock brand, retailer, and category growth
• Passion for sales and a strong desire to build a transformational brand in today's marketplace​
• Understanding of working with retailers in all classes of trade​, particularly Amazon, Mass, and Club channels
• Experience with cross functional collaboration, particularly Brand/Innovation, Consumer Insights, Category Development, and Field Sales
• Experience with a high-performance field organization, sales planning, and broker network​
• Highly organized, analytical, detail oriented and self-motivated​
• LOCATION: Remote, USA
• PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship

Qualifications

Must Haves

• 3-10 years of experience in Category Management and/or Sales Analytics​
• Ability to identify trends, problems, or stories within multiple data sources and translate into insights and stories for actionable growth
• Category Management – developing 360 recommendations for national execution and all classes of trade including assortment, shelving, category growth story, brand sell stories, and overall trends​
• Proven ability to analyze and identify opportunities for growth with key retailers and bring them to life
• Solid written and verbal communication skills that includes key actionable takeaways and the ‘so what' solutions
• Ability to give and receive constructive feedback
• Proficiency in utilizing syndicated databases, Microsoft Suite tools, and Power BI (IRI, Nielsen, Numerator)​
• Experience building, validating, and communication shelf recommendations to unlock brand, retailer, and category growth
• Passion for sales and a strong desire to build a transformational brand in today's marketplace​
• Understanding of working with retailers in all classes of trade​, particularly Amazon, Mass, and Club channels
• Experience with cross functional collaboration, particularly Brand/Innovation, Consumer Insights, Category Development, and Field Sales
• Experience with a high-performance field organization, sales planning, and broker network​
• Highly organized, analytical, detail oriented and self-motivated​
• LOCATION: Remote, USA
• PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship

Benefits

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% Paid parental leave, Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product