Community Marketing Specialist

Summary

Pear Suite is a digital health company building software for community-based care and health equity. The Community Marketing Specialist will grow and engage its Community Health Worker community across the customer lifecycle through acquisition, CRM lifecycle marketing, social media, community initiatives, and cross-functional collaboration.

Responsibilities

• Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
• Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
• Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
• Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy
• Partner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW journey
• Manage CRM lifecycle campaigns in HubSpot to onboard, activate, educate, and re-engage CHW customers
• Develop community initiatives that activate ambassadors through webinars, newsletters, events, and educational campaigns
• Partner with Communications on creative social media strategies that support community growth and engagement
• Co-create CHW-focused campaigns across acquisition, education, and activation, leveraging compelling community storytelling across social channels
• Align community initiatives, CRM lifecycle campaigns, and social media content to maximize CHW engagement and business impact
• Collaborate with Product, Engineering, and Customer Success to channel community feedback into product improvements and meaningful new features
• Produce community insights, reports, and recommendations to support business decisions

Skills

• Minimum 3-4 years of experience in community management, influencer marketing, CRM, or growth marketing
• Strong understanding of influencer marketing, social media platforms, and community engagement strategies
• Hands-on experience with HubSpot, including CRM, lifecycle marketing, email marketing, and reporting
• Data-driven mindset, with the ability to translate insights into actionable recommendations
• Strong oral presentation and communication skills
• Super-agile, self-motivated, and capable of working remotely with limited oversight
• Passion for community health, impact, artificial intelligence, and digital marketing
• Share an ambition for building cultures, movements, and brands you can be passionate about
• Bachelor's degree required in related fields
• Experience building community in music, entertainment, hospitality, or for national consumer brands like Starbucks is a plus
• Familiarity with the tools we use: Slack, Google Workspace, Claude, Adobe, and Canva
• Familiarity with community health or social determinants of health (SDOH) landscape
• MBA or degree in Business, Advertising, or Marketing

Qualifications

Must Haves

• Minimum 3-4 years of experience in community management, influencer marketing, CRM, or growth marketing
• Strong understanding of influencer marketing, social media platforms, and community engagement strategies
• Hands-on experience with HubSpot, including CRM, lifecycle marketing, email marketing, and reporting
• Data-driven mindset, with the ability to translate insights into actionable recommendations
• Strong oral presentation and communication skills
• Super-agile, self-motivated, and capable of working remotely with limited oversight
• Passion for community health, impact, artificial intelligence, and digital marketing
• Share an ambition for building cultures, movements, and brands you can be passionate about
• Bachelor's degree required in related fields

Nice to Haves

• Experience building community in music, entertainment, hospitality, or for national consumer brands like Starbucks is a plus
• Familiarity with the tools we use: Slack, Google Workspace, Claude, Adobe, and Canva
• Familiarity with community health or social determinants of health (SDOH) landscape
• MBA or degree in Business, Advertising, or Marketing

Benefits

• A mission driven culture that values innovation, collaboration and growth
• Equity: participation in an early-stage company
• Fully Remote
• Unlimited PTO
• Comprehensive Health, dental, and vision insurance
• Health and Wellness Stipend
• Tech Stipend
• Co-working Stipend
• Education and professional development allowance ($1,500 annually)
• Home office setup stipend