Creative Strategy Manager

Summary

Townsquare Ignite develops digital advertising products and solutions powered by proprietary advertising technology and first-party data. The Creative Strategy Manager transforms client goals and media plans into high-performing digital campaigns by developing creative strategies, writing ad copy, conceptualizing display and video advertisements, and supporting campaign performance.

Responsibilities

• Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals
• Conduct client calls to refine creative direction, messaging, and KPIs
• Recommend creative approaches to maximize campaign performance
• Write compelling ad copy for display, social, video and email marketing
• Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets
• Selecting images and/or footage or inspirations for digital ads and videos that elevate client campaigns
• Review creative assets, make refinements, and ensure brand alignment and effectiveness
• Strategize creative updates to keep campaigns fresh and engaging
• Manage multiple requests simultaneously while meeting tight deadlines
• Collaborate with team members to continually raise the standard of creative work produced
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Skills

• Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance
• Proven copywriting skills for digital, social and video marketing
• Understanding of programmatic advertising and campaign strategy
• 4+ years of relevant experience in digital design, production, or advertising
• Ability to manage a high volume of projects while meeting tight deadlines
• Exceptional attention to detail and ability to identify what makes an ad effective
• Bachelor's degree or equivalent experience required
• APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S

Qualifications

Must Haves

• Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance
• Proven copywriting skills for digital, social and video marketing
• Understanding of programmatic advertising and campaign strategy
• 4+ years of relevant experience in digital design, production, or advertising
• Ability to manage a high volume of projects while meeting tight deadlines
• Exceptional attention to detail and ability to identify what makes an ad effective
• Bachelor's degree or equivalent experience required
• APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S

Benefits

• Competitive salary + bonus plan
• 3 Weeks PTO
• 9 Paid Holidays (2 personal/floating Holidays)
• Health, Dental, Vision
• 401(k) + Company Match
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities
• Remote position
• Comprehensive training program
• Positive and supportive culture that encourages everyone to develop themselves and others