Lifecycle Marketing Specialist

Summary

PrizePicks is a rapidly growing Daily Fantasy Sports platform serving sports and gaming audiences. The company is seeking a Lifecycle Marketing Specialist to build and own the customer lifecycle strategy for a newly launched product line, focusing on repurchase and retention through organic lifecycle communications. The role will design nurture and re-engagement campaigns, manage segmentation and attribution, and collaborate with product, analytics, and other lifecycle teams.

Responsibilities

• Own the end-to-end lifecycle strategy for a newly launched product line, driving its core repurchase and retention goal primarily through organic lifecycle communications
• Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders
• Partner with analytics to monitor a key guardrail metric that distinguishes genuine reinvestment from cash-out behavior, and to maintain a consistent ROI/attribution methodology across all lifecycle domains
• Represent Lifecycle Marketing on the product’s cross-functional team, filling a dedicated seat among its workstream owners
• Coordinate with other lifecycle domains to avoid overlapping campaigns and ensure a consistent end-to-end customer experience
• Work with lifecycle analysts to define and extend customer segmentation to cover this product’s activity
• Participate in shared quarterly tentpole campaign planning (major sports moments and product launch events), contributing your product’s unique angle to a unified brief

Skills

• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles
• Strong understanding of email/in-app/push marketing best practices and copywriting skills
• Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
• Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment
• Excellent communication, collaboration, and problem-solving skills
• You must be authorized to work for any employer in the U.S
• We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred
• Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred

Qualifications

Must Haves

• Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles
• Strong understanding of email/in-app/push marketing best practices and copywriting skills
• Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch
• Ability to analyze data and metrics to drive actionable insights and optimize campaign performance
• Organized and detail-oriented, with a proven track record of managing multiple projects and meeting deadlines in a fast-paced environment
• Excellent communication, collaboration, and problem-solving skills
• You must be authorized to work for any employer in the U.S
• We are unable to sponsor or take over sponsorship of an employment Visa at this time

Nice to Haves

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred
• Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred
• Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products is preferred

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development