Marketing Executive

Summary

PureLogics is a custom software development company delivering technology solutions to global clients. The Marketing Executive will drive B2B marketing initiatives, generate qualified leads, enhance brand visibility, and manage campaigns and content while collaborating with the CTO, sales, and recruitment teams.

Responsibilities

• Plan and execute B2B marketing strategies targeting custom software development services
• Drive lead generation campaigns through digital channels, including LinkedIn, email marketing, and paid campaigns
• Collaborate with the CTO to align marketing efforts with business and technical goals
• Manage and optimize content strategy, including case studies, whitepapers, and website content
• Conduct market research to identify target audiences, trends, and competitive positioning
• Track, analyze, and report on campaign performance, KPIs, and ROI
• Work closely with sales and recruitment teams to support business growth initiatives
• Maintain consistent brand messaging across all channels

Skills

• Proven experience as a Marketing Executive or similar role in the tech industry
• Strong background in custom software development or IT services marketing
• Experience with B2B marketing and lead generation in the US market
• Hands-on experience with marketing tools (CRM, email automation, analytics platforms)
• Excellent communication and reporting skills
• Ability to work independently in a remote environment
• Strong understanding of digital marketing channels and strategies
• Experience working with offshore development companies
• Familiarity with SaaS, enterprise software, or digital transformation services
• Prior experience reporting to senior leadership or C-level executives

Qualifications

Must Haves

• Proven experience as a Marketing Executive or similar role in the tech industry
• Strong background in custom software development or IT services marketing
• Experience with B2B marketing and lead generation in the US market
• Hands-on experience with marketing tools (CRM, email automation, analytics platforms)
• Excellent communication and reporting skills
• Ability to work independently in a remote environment
• Strong understanding of digital marketing channels and strategies

Nice to Haves

• Experience working with offshore development companies
• Familiarity with SaaS, enterprise software, or digital transformation services
• Prior experience reporting to senior leadership or C-level executives

Benefits

• Fully remote work environment within the USA
• Competitive W2 employment structure
• Paid Time Off (PTO)
• Opportunity to work directly with executive leadership
• Growth-oriented and collaborative work culture