CRM Coordinator

Summary

Saatchi Art is seeking a detail-oriented CRM Coordinator for a freelance contract role supporting email and SMS lifecycle marketing. The role coordinates campaign briefs and timelines, builds and launches campaigns in Klaviyo and Attentive, manages audience segmentation and testing, performs pre-send quality assurance, and supports performance reporting.

Responsibilities

• Manage the end-to-end campaign briefing process, partnering with marketing, creative, and cross-functional stakeholders to gather requirements and ensure campaigns are properly scoped and approved before production
• Maintain campaign timelines and proactively manage milestones to ensure creative assets, copy, approvals, and other inputs are delivered on schedule
• Build and launch email campaigns, flows, and automations within our ESP, Klaviyo
• Build and launch SMS campaigns, flows, and automations within Attentive
• Upload and organize campaign assets, including images, copy, links, dynamic content, and personalization elements
• Execute audience segmentation and A/B testing across email and SMS
• Partner with the Senior Manager, Loyalty & Retention to maintain and execute the monthly CRM campaign calendar
• Manage list hygiene, suppression logic, and audience requirements
• Conduct thorough pre-send QA across devices, email clients, and platforms, including link validation, rendering, personalization, dynamic content, and compliance requirements
• Monitor campaign performance and contribute to reporting and analysis
• Collaborate closely with marketing, creative, and other stakeholders to ensure campaigns are delivered accurately, consistently, and on time

Skills

• • 2+ years of experience managing email and/or SMS campaigns from briefing through execution
• • Hands-on experience building and managing:
• • Email campaigns, flows, segments, templates, and A/B tests
• • SMS campaigns, flows, segments, templates, and A/B tests
• • Strong attention to detail and a high standard for accuracy and quality control
• • Strong organizational and project-management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• • A data-driven mindset and comfort working with campaign reporting and performance metrics
• • Experience working with e-commerce or DTC brands
• • Strong communication and cross-functional collaboration skills
• • Ability to work independently and take ownership of campaign execution in a fast-paced environment
• • Experience with Klaviyo and/or Attentive preferred
• • Experience in art, home décor, luxury retail, or other premium consumer brands
• • Familiarity with Tableau or similar BI/reporting tools
• • Understanding of lifecycle marketing and retention strategy
• • Experience with dynamic content and personalization
• • Basic HTML/CSS skills
• • Experience working with both email and SMS as part of an integrated CRM/lifecycle program

Qualifications

Must Haves

• • 2+ years of experience managing email and/or SMS campaigns from briefing through execution
• • Hands-on experience building and managing:
• • Email campaigns, flows, segments, templates, and A/B tests
• • SMS campaigns, flows, segments, templates, and A/B tests
• • Strong attention to detail and a high standard for accuracy and quality control
• • Strong organizational and project-management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• • A data-driven mindset and comfort working with campaign reporting and performance metrics
• • Experience working with e-commerce or DTC brands
• • Strong communication and cross-functional collaboration skills
• • Ability to work independently and take ownership of campaign execution in a fast-paced environment

Nice to Haves

• • Experience with Klaviyo and/or Attentive preferred
• • Experience in art, home décor, luxury retail, or other premium consumer brands
• • Familiarity with Tableau or similar BI/reporting tools
• • Understanding of lifecycle marketing and retention strategy
• • Experience with dynamic content and personalization
• • Basic HTML/CSS skills
• • Experience working with both email and SMS as part of an integrated CRM/lifecycle program

Benefits

• Contract / Part-Time
• Remote