Marketing Operations Analyst (Data & Systems)

Summary

SentinelOne is an AI-native cybersecurity company that unifies protection across endpoint, cloud, identity, data, and AI systems. The Marketing Operations Analyst (Data & Systems) will investigate and optimize marketing systems, improve data integrity, analyze workflows, and support administration of the MarTech stack, with a focus on Marketo and Salesforce.

Responsibilities

• Technical research and diagnostics: conduct deep-dive audits into system behaviors, sync errors, and workflow logic, using AI tools to accelerate pattern detection and root-cause analysis, to identify why data discrepancies occur
• Data hygiene and cleanup: lead ongoing initiatives to de-duplicate records, normalize data fields, and overhaul legacy processes within Marketo and Salesforce, applying AI-driven tools to scale cleanup beyond manual review
• Prescriptive problem solving: go beyond finding the bugs and design the fix, drafting technical requirements and prescribing solutions to improve system efficiency
• Advanced reporting and analysis: maintain lifecycle models and ensure leads are moving through the funnel correctly, using AI to surface anomalies and bottlenecks that manual reporting would miss or catch late
• Secondary administration: support the primary admins in managing the connective tissue of our stack, including but not limited to Reachdesk, Qualified, Demandbase, Pathfactory, and Splash
• Systems documentation: create and update technical documentation to ensure our logic (scoring, routing, and lifecycle stages) is transparent and scalable
• Deliver against clear success measures, including reducing the sync error rate between Marketo and Salesforce by 50 percent in the first six months; standardizing data entry points to ensure 100 percent accuracy in lead source reporting; and proactively identifying workflow bottlenecks before they impact the Sales team's outreach

Skills

• 3 or more years in Marketing Operations with a heavy focus on data analysis and systems architecture
• Advanced proficiency in Marketo and Salesforce, with comfort navigating complex smart lists, flow actions, custom objects, and report builders
• An analytical mindset, enjoying technical troubleshooting and with a high tolerance for auditing thousands of rows of data to find a single logic error
• The ability to translate complex technical findings into clear, actionable insights for leadership and stakeholders
• A systems lens, understanding how changes in one tool ripple through to Salesforce and ultimately impact reporting
• AI fluency, with comfort using AI tools (for example Claude, ChatGPT, Copilot) to draft workflow logic, query syntax, and technical documentation, and to accelerate data analysis, not just as a novelty but as a core part of how you work
• A Bachelor's degree in Marketing, Business Administration, Data Science, or a related field, or an equivalent combination of work experience

Qualifications

Must Haves

• 3 or more years in Marketing Operations with a heavy focus on data analysis and systems architecture
• Advanced proficiency in Marketo and Salesforce, with comfort navigating complex smart lists, flow actions, custom objects, and report builders
• An analytical mindset, enjoying technical troubleshooting and with a high tolerance for auditing thousands of rows of data to find a single logic error
• The ability to translate complex technical findings into clear, actionable insights for leadership and stakeholders
• A systems lens, understanding how changes in one tool ripple through to Salesforce and ultimately impact reporting
• AI fluency, with comfort using AI tools (for example Claude, ChatGPT, Copilot) to draft workflow logic, query syntax, and technical documentation, and to accelerate data analysis, not just as a novelty but as a core part of how you work
• A Bachelor's degree in Marketing, Business Administration, Data Science, or a related field, or an equivalent combination of work experience

Benefits

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance
• Home office allowance
• Mobile phone reimbursement
• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement