Product Marketing Manager

Summary

Smart Communications is a customer engagement technology provider serving regulated industries. The Product Marketing Manager leads go-to-market strategy, positioning, competitive differentiation, and market penetration for Conversation Cloud portfolio solutions, while developing messaging, sales enablement, content, and market insights to drive revenue, adoption, and cross-sell growth.

Responsibilities

• Develop and maintain comprehensive positioning and messaging frameworks for one or more of the Smart Communications offerings
• Own Ideal Customer Profiles (ICPs) for finance, insurance, healthcare, and government sectors, ensuring alignment with market needs and regulatory requirements
• Craft compelling value propositions that address specific pain points and compliance challenges within each vertical
• Translate technical capabilities into business benefits that resonate with C-suite, IT, compliance, and operational stakeholders
• Support white label efforts for partners and resellers as this revenue channel grows
• Conduct ongoing competitive analysis to understand market dynamics, competitor positioning, and emerging threats
• Maintain competitive battle cards and positioning documents that enable sales teams to win against key competitors
• Monitor industry trends, regulatory changes, and technology shifts that impact the archiving and compliance landscape
• Provide strategic recommendations to product management based on market insights and competitive gaps
• Develop and execute go-to-market plans for new features including AI-based capabilities, releases, and market expansions, driving awareness, adoption and revenue
• Create launch plans that coordinate across product, sales, marketing, and partner teams
• Define target segments and account criteria to optimize sales focus and resource allocation
• Establish success metrics and KPIs to measure the effectiveness of marketing programs and initiatives
• Collaborate with sales and presales teams to develop compelling pitch decks, demo scripts, and sales plays
• Create comprehensive sales enablement materials including one-pagers, solution briefs, ROI calculators, and objection handlers
• Conduct regular training sessions to ensure sales teams are equipped with current messaging, competitive intelligence, and industry insights
• Work with the partner team to develop co-marketing materials and enablement resources for channel partners
• Participate in key sales opportunities to provide subject matter expertise and strategic guidance
• Develop high-impact content including whitepapers, case studies, blog posts, webinars, and solution guides
• Collaborate with customers to create compelling success stories and testimonials
• Work with industry analysts (Gartner, Forrester, etc.) to ensure accurate representation and favorable positioning
• Contribute to industry publications and speaking opportunities to establish thought leadership
• Partner with product management to influence roadmap priorities based on market feedback and competitive intelligence
• Collaborate with demand generation to develop targeted campaigns that drive pipeline and revenue
• Work with corporate marketing to ensure brand consistency and message alignment
• Coordinate with customer success to gather insights, develop retention strategies, and identify expansion opportunities
• Integrate closely with other product marketers to ensure cohesive portfolio messaging and identify cross-sell opportunities
• Conduct customer interviews and advisory board sessions to gather insights and validate positioning
• Engage with prospects throughout the sales cycle to understand buying criteria and decision processes
• Attend industry conferences and events to build relationships and gather market intelligence
• Develop and maintain relationships with industry analysts to influence market perception

Skills

• 2-5+ years of experience in product or industry marketing with a technology-related organization, preferably in B2B SaaS
• Experience marketing enterprise software in regulated industries including Financial Services, Insurance, Healthcare, Government, Telco and Public Sector
• Understanding of organizational needs and workflows around state, federal, or regulatory governance
• Track record of successful collaboration with sales teams and measurable impact on revenue
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Collaborative approach with the ability to influence without authority across multiple teams
• An exceptional storyteller and able to convert complex technical information into value propositions that resonate with our target audiences
• Exceptional and demonstrable writing, presentation and public-speaking skills
• Excellent project management, critical thinking, and organizational skills with the ability to work across a distributed, global company in order to meet obligations
• Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem
• A strong sense of ownership, leadership and a determination to succeed
• Bachelor's degree (required) or higher
• Please note: we only consider applicants with current legal right to work in the countries in which our positions are based
• Experience marketing or familiarity with Archiving / Retrieval Software, Records Management, Customer Communications Management
• Working understanding of regulatory frameworks (SEC, FINRA, HIPAA, GDPR, etc.) is a plus

Qualifications

Must Haves

• 2-5+ years of experience in product or industry marketing with a technology-related organization, preferably in B2B SaaS
• Experience marketing enterprise software in regulated industries including Financial Services, Insurance, Healthcare, Government, Telco and Public Sector
• Understanding of organizational needs and workflows around state, federal, or regulatory governance
• Track record of successful collaboration with sales teams and measurable impact on revenue
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Collaborative approach with the ability to influence without authority across multiple teams
• An exceptional storyteller and able to convert complex technical information into value propositions that resonate with our target audiences
• Exceptional and demonstrable writing, presentation and public-speaking skills
• Excellent project management, critical thinking, and organizational skills with the ability to work across a distributed, global company in order to meet obligations
• Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem
• A strong sense of ownership, leadership and a determination to succeed
• Bachelor's degree (required) or higher
• Please note: we only consider applicants with current legal right to work in the countries in which our positions are based

Nice to Haves

• Experience marketing or familiarity with Archiving / Retrieval Software, Records Management, Customer Communications Management
• Working understanding of regulatory frameworks (SEC, FINRA, HIPAA, GDPR, etc.) is a plus

Benefits

• Tools, equipment and support to give you the best possible chance of success and over-achieving your goals
• Extensive health, dental and vision insurance
• Employer-funded health savings account
• Flexible spending plan
• Life and AD&D insurance
• Short and long term disability insurance
• Gym membership reimbursement
• 401K contribution
• 18 days’ holiday allowance plus an additional day off on your birthday
• Fully remote work