Digital Marketing Specialist

Summary

Sparks Wiz Limited is an engineering consulting firm specializing in innovative and sustainable engineering solutions. The Digital Marketing Specialist will develop and manage digital marketing strategies, create content, oversee social media and SEO initiatives, analyze campaign performance, manage email marketing, and collaborate with engineering teams to promote the company’s services.

Responsibilities

• Create and execute comprehensive digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns tailored to the engineering consulting sector
• Develop engaging and informative content for various platforms, including blogs, social media, newsletters, and the company website, to showcase our projects, expertise, and industry insights
• Manage and grow our social media presence across platforms such as LinkedIn, Twitter, and Facebook. Engage with followers, respond to inquiries, and monitor industry trends
• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic
• Monitor and analyze website and campaign performance using tools like Google Analytics, SEMrush, and social media insights. Provide regular reports and insights to optimize marketing strategies
• Design and manage email marketing campaigns to nurture leads, promote services, and communicate with clients and stakeholders
• Work closely with the engineering team to understand project details and develop marketing materials that effectively communicate our value proposition to potential clients
• Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies to ensure our strategies remain competitive

Skills

• Bachelors degree in marketing, communications, business, or a related field
• 2+ years of experience in digital marketing, preferably in the engineering or consulting industry
• Strong understanding of SEO, PPC, content marketing, and social media marketing
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp)
• Excellent written and verbal communication skills, with a keen eye for detail
• Ability to work independently and as part of a team in a fast-paced environment
• Knowledge of engineering concepts and terminology is a plus

Qualifications

Must Haves

• Bachelors degree in marketing, communications, business, or a related field
• 2+ years of experience in digital marketing, preferably in the engineering or consulting industry
• Strong understanding of SEO, PPC, content marketing, and social media marketing
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, HubSpot, Mailchimp)
• Excellent written and verbal communication skills, with a keen eye for detail
• Ability to work independently and as part of a team in a fast-paced environment

Nice to Haves

• Knowledge of engineering concepts and terminology is a plus

Benefits

• Performance-based incentives
• Flexible work hours
• Remote work options
• Professional development opportunities and training
• 401(k)
• Dental insurance
• Health Insurance
• Life Insurance
• Paid time off