Content Marketing Specialist

Summary

Zoom is a collaboration and communications platform company offering products such as Zoom Phone, Zoom Events, Zoom Apps, and Zoom Webinars. The Content Marketing Specialist will create, coordinate, and optimize SEO- and AEO-focused content programs, own blog publishing, repurpose content across channels, integrate AI tools into workflows, and coordinate with marketing and creative teams to support business goals.

Responsibilities

• Develop and execute SEO and AEO content strategies, applying on-page best practices including meta optimization, internal linking, header structure, schema markup guidance, and content freshness to drive organic and AI engine visibility
• Own the end-to-end blog publishing process, from drafting and editing through CMS upload, formatting, and scheduling, ensuring all content is optimized for search and AI discovery from the start
• Transform long-form content, including blogs, webinars, and reports, into derivative formats such as short-form video clips, social snippets, email copy, infographics, and audiograms for multi-channel distribution
• Build repeatable content repurposing frameworks that maximize the reach and lifespan of every asset across channels, partnering with video and creative teams to extract high-value moments from recorded sessions
• Integrate AI tools into daily content workflows for drafting, editing, repurposing, competitive analysis, and performance forecasting, continuously evaluating new AI automations to improve content quality and speed
• Partner with product marketing managers, content, web, and demand generation teams to keep content programs on track, delivered on time, and aligned with campaign timelines and organizational goals
• Brief and manage creative projects with external agencies, coordinating across internal stakeholders and external partners with strong organizational discipline

Skills

• 2+ years of experience in content marketing, SEO, digital marketing, or a related role
• Demonstrated SEO expertise including hands-on experience with keyword research, on-page optimization, technical SEO fundamentals, and content strategy for organic growth
• AEO awareness and understanding of how AI-powered search engines surface content, with experience or strong interest in optimizing for AI-generated answers and citations
• Practical experience using AI-driven tools for content creation, optimization, and workflow automation
• Advanced written and verbal communication skills with a clear eye for clarity, tone, and search-friendly content structure
• Ability to manage multiple projects and deadlines simultaneously with a sense of urgency and strong organizational discipline
• Creative, collaborative, and proactive mindset with a genuine eagerness to learn in a fast-moving environment

Qualifications

Must Haves

• 2+ years of experience in content marketing, SEO, digital marketing, or a related role
• Demonstrated SEO expertise including hands-on experience with keyword research, on-page optimization, technical SEO fundamentals, and content strategy for organic growth
• AEO awareness and understanding of how AI-powered search engines surface content, with experience or strong interest in optimizing for AI-generated answers and citations
• Practical experience using AI-driven tools for content creation, optimization, and workflow automation
• Advanced written and verbal communication skills with a clear eye for clarity, tone, and search-friendly content structure
• Ability to manage multiple projects and deadlines simultaneously with a sense of urgency and strong organizational discipline
• Creative, collaborative, and proactive mindset with a genuine eagerness to learn in a fast-moving environment

Benefits

• Remote work arrangement
• Opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment