Social Media Manager (Full-Time)

Summary

STN Digital is a social-first agency helping major sports and entertainment brands build fanbases, launch shows, sell products, and shape culture through social media. The Social Media Manager executes social strategy, develops concepts and copy, manages performance metrics, creates content, and collaborates with clients and internal teams to achieve social goals.

Responsibilities

• Focus on building a community with fans on social through community management and engaging content
• Ideate and pitch new social-first concepts to existing and potential clients
• Follow established voice and tone per brand book for all copywriting needs
• Complete daily audit of current social trends by platform to ensure we are pitching relevant concepts for assigned active clients
• Ensure client content calendars are populated with accuracy & by deadline
• Diving into social/post performance to elevate and consistently improve social strategy & recommendations
• Social Content Creation, including experience with Capcut, Photoshop, and similar editing software
• Continuously analyze audience demographics and behaviors to tailor social media content for maximum engagement
• Prioritize innovative storytelling methods to craft compelling narratives that resonate with followers
• Have a deep understanding of the nuances between social platforms, ensuring that content is customized for the audience and tailored to different social formats
• Consistently collaborate with the STN creative and social teams to ensure content adheres to the client’s brand guidelines, meets social engagement goals, and (when possible) ties into the latest creative and platform trends
• Ideate creative concepts for active client projects that are unique, creative and align with client goals
• Constantly search for the latest creative and social trends that can be applied to active client work
• Elevate social concepts with a custom content strategy
• Foster and maintain strong, long-lasting relationships with clients, understanding their needs, and ensuring client satisfaction
• Collaborate with clients to understand their social goals, offering strategic solutions that align with their brand voice and tone
• Conduct regular client meetings to showcase social performance, discuss upcoming priorities, and gather feedback
• Anticipate potential challenges and provide solutions to enhance performance outcomes and client satisfaction

Skills

• • 1-3 years relevant experience as Social Media Manager or comparable role at an agency or sports team/network/brand
• • Has served as a trusted contact and resource for clients
• • Strong social media trend and best practices knowledge
• • Immaculate attention to detail
• • Ability to manage social campaigns and ideation with minimal oversight
• • Comfortable working remotely for 40 hours/week with the understanding that working within the sports and entertainment industry will require evening and/or weekend work
• • Occasional travel for client meetings, internal meetings or client on-sites required
• • Strong familiarity with sports culture, sports business or sports marketing (preferred)
• • Sports and entertainment knowledge preferred
• • Bilingual copywriting capabilities, preferred

Qualifications

Must Haves

• • 1-3 years relevant experience as Social Media Manager or comparable role at an agency or sports team/network/brand
• • Has served as a trusted contact and resource for clients
• • Strong social media trend and best practices knowledge
• • Immaculate attention to detail
• • Ability to manage social campaigns and ideation with minimal oversight
• • Comfortable working remotely for 40 hours/week with the understanding that working within the sports and entertainment industry will require evening and/or weekend work
• • Occasional travel for client meetings, internal meetings or client on-sites required

Nice to Haves

• • Strong familiarity with sports culture, sports business or sports marketing (preferred)
• • Sports and entertainment knowledge preferred
• • Bilingual copywriting capabilities, preferred

Benefits

• Unlimited PTO, plus your birthday off
• 401(k) with company match up to 4%
• Medical insurance, with STN covering 60% of the base plan
• Dental and vision coverage available
• 12 weeks of paid parental leave
• Paid sick leave and 9 paid company holidays
• Wellness perks including a complimentary gym membership (24 Hour Fitness or ClassPass)
• Paid 1-hour mental health break each week
• Apple laptop and iPhone provided for work
• Employee Assistance Program for confidential personal and professional support