Sales Manager

Summary

TELUS Agriculture and Consumer Goods is a company focused on revolutionizing the global food system through innovative data-driven applications. They are seeking a Sales Manager to optimize sales processes, drive revenue growth, and improve efficiency within their North America sales team.

Responsibilities

• Develop and maintain sales dashboards, reports, and KPIs to track performance across TELUS CG's North America sales team and key CPG accounts (e.g., MTD/QTD forecast dashboards, product-line funnel reporting)
• Conduct sales performance analysis, identify trends across categories/accounts, and provide actionable insights to sales leadership
• Build forecasts and models for sales targets and quotas tied to TELUS CG's product lines (Retail Execution, TPM, RGM Analytics, Sales Enablement, Shopper Insights)
• Pull and maintain ad hoc reporting for cross-functional stakeholders (e.g., open opportunities by product/stage, engineering resourcing forecasts tied to go-live dates)
• Support export and distribution of Salesforce reporting via Google Sheets/other tools as needed for stakeholders without Excel access
• Partner with sales leadership to design and refine the sales process for TELUS CG's enterprise CPG sales cycle (often longer, multi-stakeholder deals with manufacturers, brands, and retailers)
• Implement best practices in lead management, opportunity tracking, and pipeline optimization specific to CPG/retail buying cycles
• Own funnel hygiene practices, including ensuring closed-won opportunities are reassigned to the correct QBP (Quota-Bearing Personnel) owner prior to close, and monitoring this as an ongoing control
• Manage and update sales territory assignments to maintain balance across QBPs, including incorporating new customer/prospect lists and data from Finance
• Define and maintain processes for account and prospect ownership in cases of cross-segment overlap (e.g., accounts applicable to multiple business lines)
• Manage account reassignment when reps or territory owners leave the organization, including pulling impacted account lists and coordinating reassignment
• Identify process improvements to increase conversion rates and reduce sales cycle times across the North America region
• Represent Sales in the oversight and management of Salesforce for the TELUS CG North America sales org, including administration of renewal and auto-renewal processes
• Ensure consistent, accurate CRM data entry and adoption across the sales team, including audit and completion of churn records and related reporting
• Manage CRM integrations with TELUS CG platforms and other tools (marketing automation, customer success, product usage data)
• Support opportunity creation workflows (e.g., automated opportunity-owner and opportunity-team assignment tools) and manage opportunity team permissions, including enabling BDR access to add team members
• Maintain and audit account trading name/ownership rules to correctly route out-of-scope or misclassified accounts (e.g., non-CG, agriculture) to appropriate placeholders or owners
• Partner with the CRM team on system enhancement requests and track resolution of open CRM tickets
• Maintain a central contract repository and support contract-related data needs
• Provide tools, training, and resources to help the sales team effectively sell TELUS CG's solution suite to CPG buyers (category managers, sales VPs, trade marketing leads)
• Own and improve the structure and differentiation between Google Drive and HighSpot (or other content platforms) to ensure sales content is organized, current, and easy to locate
• Collaborate with marketing to align messaging around TELUS CG's value proposition for the North America CPG market
• Coordinate creation of sales materials — pitch decks, ROI case studies, proposals — tailored to CPG use cases
• Partner with Customer Success on initiatives supporting customer health tracking and CS coverage models, and support related reporting needs
• Partner with Marketing/Marketing Ops to define and execute BDR and business development campaign processes, including event campaign follow-up administration and alignment
• Support Marketing Ops on lead-to-MQL scoring and reporting processes, including troubleshooting scoring/conversion discrepancies (e.g., engagement activity not triggering expected MQL status)
• Prepare visibility dashboards to support transitions in lead routing (e.g., moving from individual assignment to queue-based lead assignment)
• Partner with Engineering on funnel-by-product reporting to support resourcing planning tied to product go-live dates
• Relay sales team and customer feedback to product and marketing to inform TELUS CG's roadmap and go-to-market strategy

Skills

• Bachelor's degree in Business, Marketing, or related field; MBA a plus
• 3+ years of experience in sales operations, sales strategy, or sales management — SaaS, CPG/retail tech, or B2B enterprise software experience strongly preferred
• Strong, hands-on proficiency with Salesforce administration (reporting, opportunity/account management, workflow tools) and sales analytics tools
• Excellent analytical skills with the ability to translate data into actionable insights for a CPG sales audience
• Strong written and verbal communication skills, comfortable presenting to sales and executive stakeholders
• Ability to manage multiple concurrent projects, tickets, and deadlines in a fast-paced, matrixed environment
• Detail-oriented, organized, and proactive in identifying and solving problems — comfortable owning ambiguous, cross-functional processes end to end
• Experience with sales forecasting, quota setting, territory management, and compensation management in a regional/multi-account sales structure
• Familiarity with sales engagement/automation tools (Outreach, SalesLoft, Marketo, HubSpot, etc.) and content management platforms (HighSpot or similar)
• Understanding of SaaS metrics (CAC, LTV, churn) and CPG/retail industry dynamics (trade spend, category management, retail execution)
• Experience managing Salesforce data hygiene, renewal/auto-renewal workflows, and opportunity/account ownership processes
• Prior experience in CPG, retail technology, or trade promotion management sectors is a strong plus

Qualifications

Must Haves

• Bachelor's degree in Business, Marketing, or related field; MBA a plus
• 3+ years of experience in sales operations, sales strategy, or sales management — SaaS, CPG/retail tech, or B2B enterprise software experience strongly preferred
• Strong, hands-on proficiency with Salesforce administration (reporting, opportunity/account management, workflow tools) and sales analytics tools
• Excellent analytical skills with the ability to translate data into actionable insights for a CPG sales audience
• Strong written and verbal communication skills, comfortable presenting to sales and executive stakeholders
• Ability to manage multiple concurrent projects, tickets, and deadlines in a fast-paced, matrixed environment
• Detail-oriented, organized, and proactive in identifying and solving problems — comfortable owning ambiguous, cross-functional processes end to end

Nice to Haves

• Experience with sales forecasting, quota setting, territory management, and compensation management in a regional/multi-account sales structure
• Familiarity with sales engagement/automation tools (Outreach, SalesLoft, Marketo, HubSpot, etc.) and content management platforms (HighSpot or similar)
• Understanding of SaaS metrics (CAC, LTV, churn) and CPG/retail industry dynamics (trade spend, category management, retail execution)
• Experience managing Salesforce data hygiene, renewal/auto-renewal workflows, and opportunity/account ownership processes
• Prior experience in CPG, retail technology, or trade promotion management sectors is a strong plus