Business Development Representative-Consumer Packaged Goods

Summary

TELUS Agriculture & Consumer Goods provides SaaS and AI solutions for CPG and foodservice businesses. The Business Development Representative will generate and qualify sales opportunities through outbound prospecting, conduct discovery calls, maintain Salesforce records, and collaborate with sales, marketing, and product teams to build pipeline and support revenue growth.

Responsibilities

• Lead outbound prospecting campaigns via phone, email, and LinkedIn to generate net-new leads and build a consistent pipeline of high-quality opportunities in the foodservice and retail CPG space
• Conduct discovery calls with prospects to understand their business challenges, pain points, and operational goals, using findings to tailor messaging and assess fit for TELUS Consumer Goods solutions
• Apply the BANT qualification framework (Budget, Authority, Need, Timeline) to evaluate leads and hand off only sales-ready opportunities to Account Executives and Account Directors
• Maintain a deep, evolving understanding of the TELUS Consumer Goods solution portfolio—including AI-powered auditing, predictive analytics, inventory optimization, and retail execution capabilities—to accurately represent value and competitive differentiation
• Collaborate with Marketing, Product Management, and your BDR Manager to refine discovery questions, improve qualification accuracy, and execute targeted outreach campaigns
• Maintain accurate and up-to-date Salesforce records to track lead flow from MQL through BANT qualification, enabling pipeline visibility and conversion reporting
• Build industry expertise in foodservice and retail CPG operations, competitive landscape, and emerging trends to become a trusted resource for prospects and internal stakeholders
• Serve as the key link between Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs), ensuring smooth, timely, and high-quality handoffs that set up Account Executives for success
• Participate in BDR campaign creation and execution—including webinars, events, and follow-up sequences—contributing ideas, executing outreach, and reporting on results to optimize campaign performance
• Leverage sales collateral from Marketing and Product Management to support outreach and discovery activities, and provide feedback on messaging effectiveness and collateral gaps
• Continuously refine qualification processes and discovery frameworks in collaboration with your BDR Manager and team to improve conversion accuracy and pipeline quality

Skills

• 1-2+ years of experience in B2B sales development, inside sales, or outbound prospecting roles
• Experience working in a fast-growing, scaling organization or SaaS environment
• Track record of exceeding activity or pipeline targets and a competitive drive to succeed
• Strong verbal and written communication skills with the ability to articulate complex SaaS and technology solutions to non-technical audiences
• Demonstrated knowledge of BANT or similar sales qualification frameworks (essential to your role as the gatekeeper between MQLs and sales-ready opportunities)
• Proficiency with CRM platforms (Salesforce preferred) and comfort with sales technology and data entry discipline
• Proven ability to execute outbound prospecting activities (cold calling, email campaigns, LinkedIn outreach) with consistency and resilience
• Self-motivated, organized, and coachable with a growth mindset and willingness to learn
• Ability to thrive in a collaborative environment and work effectively with Account Executives, Marketing, and cross-functional teams
• Familiarity with the foodservice or retail CPG industry or retail execution challenges
• Experience or familiarity with AI-powered tools, predictive analytics, or data-driven sales approaches
• Understanding of retail execution software or point-of-sale optimization concepts

Qualifications

Must Haves

• 1-2+ years of experience in B2B sales development, inside sales, or outbound prospecting roles
• Experience working in a fast-growing, scaling organization or SaaS environment
• Track record of exceeding activity or pipeline targets and a competitive drive to succeed
• Strong verbal and written communication skills with the ability to articulate complex SaaS and technology solutions to non-technical audiences
• Demonstrated knowledge of BANT or similar sales qualification frameworks (essential to your role as the gatekeeper between MQLs and sales-ready opportunities)
• Proficiency with CRM platforms (Salesforce preferred) and comfort with sales technology and data entry discipline
• Proven ability to execute outbound prospecting activities (cold calling, email campaigns, LinkedIn outreach) with consistency and resilience
• Self-motivated, organized, and coachable with a growth mindset and willingness to learn
• Ability to thrive in a collaborative environment and work effectively with Account Executives, Marketing, and cross-functional teams

Nice to Haves

• Familiarity with the foodservice or retail CPG industry or retail execution challenges
• Experience or familiarity with AI-powered tools, predictive analytics, or data-driven sales approaches
• Understanding of retail execution software or point-of-sale optimization concepts

Benefits

• Remote or hybrid work arrangement
• #LI-Remote or #HybridWork
• Inclusive and supportive work environment
• Opportunities for growth and learning