(Sr.) Digital Content Specialist

Summary

Terakeet controls online reputation and visibility for global brands by building, protecting, and repairing brand narratives across organic and AI-powered search. The Digital Content Specialist creates and optimizes audience-focused digital content, supports content and SEO strategies, and helps strengthen clients’ brand visibility and online reputation.

Responsibilities

• Writes the brand voice story for our clients across all channels, maintaining consistency
• Leverages audience insights, search behavior, and brand messaging strategies to develop effective digital communications and content recommendations
• Creates search-informed digital content for brands and individuals that supports visibility, credibility, and reputation objectives across online channels
• Produces and manages digital content placements across owned and third-party platforms to support brand visibility, reputation, and search presence
• Revises, edits, and proofreads content as needed
• Ensures consistency and efficacy of copy throughout all deliverables
• Maintains high standards of copywriting and exercises quality control across deliverables
• Conducts industry research, market research, gap analysis, and competitor analysis to inform content strategy and optimization opportunities
• Stays current on content marketing best practices, SEO trends, and industry developments to create effective and engaging web content
• Develops search-informed content and optimization strategies aligned with client reputation, brand visibility, and digital communications objectives
• Executes approved website content updates and optimization recommendations within CMS platforms and third-party profiles while maintaining SEO, accessibility, and formatting standards
• Monitors search engine results to identify trends, opportunities, and reputation risks impacting client visibility
• Utilizes topic density and content coverage reports to identify gaps, overlaps, and optimization opportunities across digital assets
• Revises content deliverables based on internal feedback, client input, and performance insights while maintaining consistency in messaging and tone

Skills

• 4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment
• Experience creating and optimizing web content, with familiarity in SEO best practices, CMS platforms, schema implementation, and search performance reporting tools
• Strong grammar, editing, copywriting, and communication skills, with the ability to adapt tone and messaging across brands, audiences, and digital channels
• Ability to analyze search trends, content performance, and competitive landscapes to inform strategic recommendations and optimization opportunities
• Strong attention to detail with the ability to manage revisions, quality control, and multiple deliverables in a fast-paced environment
• Collaborative mindset with experience working cross-functionally with strategists, analysts, designers, and technical teams to execute integrated digital initiatives
• Experience supporting online reputation management, brand visibility, public relations, executive communications, or digital narrative strategies through content development, search optimization, and audience-focused messaging

Qualifications

Must Haves

• 4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment
• Experience creating and optimizing web content, with familiarity in SEO best practices, CMS platforms, schema implementation, and search performance reporting tools
• Strong grammar, editing, copywriting, and communication skills, with the ability to adapt tone and messaging across brands, audiences, and digital channels
• Ability to analyze search trends, content performance, and competitive landscapes to inform strategic recommendations and optimization opportunities
• Strong attention to detail with the ability to manage revisions, quality control, and multiple deliverables in a fast-paced environment
• Collaborative mindset with experience working cross-functionally with strategists, analysts, designers, and technical teams to execute integrated digital initiatives
• Experience supporting online reputation management, brand visibility, public relations, executive communications, or digital narrative strategies through content development, search optimization, and audience-focused messaging

Benefits

• Remote-first organization hiring specifically within 60 miles of Chicago, IL., Dallas, TX., Austin, TX., Charlotte, NC., Atlanta, GA., Phoenix, AZ., Minneapolis, MN., and Syracuse, NY.