Crawford Thomas Recruiting
Posted 10 days agoVerified live 1d ago
Digital Marketing Specialist
Brief overview
Remote
UndergradOr in progress
$75k/yrStated minimum
3+ yrsMinimum
Content MarketingVideo ProductionContent Management Systems (CMS)Search Engine Optimization (SEO)Digital Content StrategyWeb AnalyticsGoogle Search ConsoleDigital Asset ManagementStructured DataHTMLAI-Assisted Content WorkflowsWriting and EditingProject Management
About the company
Crawford Thomas Recruitingcrawfordthomas.com
Crawford Thomas Recruiting is a nationwide recruiting and staffing firm for a wide variety of professional positions.
Job description
Summary
The client is seeking a versatile Digital Marketing Specialist to create written and video content and manage digital content across multiple platforms. The role involves producing storytelling content, managing website content in a CMS, optimizing SEO and AI-powered search visibility, monitoring performance, and coordinating projects with internal teams and external partners.
Responsibilities
- Write long-form website content, articles, case studies, newsletters, educational materials, and other marketing communications
- Interview subject matter experts and turn complex information into clear, engaging stories and content
- Produce narrative and interview-based video projects from concept through completion
- Develop scripts, interview questions, production plans, and other supporting materials
- Coordinate video shoots and manage outside production vendors as needed
- Publish, edit, and maintain website content using a CMS
- Apply SEO best practices and optimize content for traditional and AI-powered search
- Conduct keyword and audience research to identify new content opportunities
- Organize and maintain digital assets, including video, photography, metadata, releases, and usage rights
- Monitor content and search performance using analytics and search visibility tools
- Use AI tools to support research, transcription, content development, organization, and workflow efficiency
- Collaborate with internal teams and external partners to manage projects from concept through completion
Skills
- 3+ years of experience in content marketing, communications, digital marketing, content production, or a related field
- Portfolio demonstrating strong written content and video/narrative production work
- Excellent writing, editing, interviewing, and storytelling skills
- Experience managing video projects from concept through final delivery
- Hands-on experience publishing and managing content within a CMS
- Understanding of SEO, digital content strategy, and emerging AI search practices
- Experience with web analytics and search performance tools such as GA4 and Google Search Console
- Familiarity with digital asset management, structured data, and basic HTML
- Comfortable using AI tools as part of professional content workflows
- Strong project management, organization, and communication skills
- Ability to manage multiple projects, stakeholders, and outside vendors
- Willingness to travel approximately one week per quarter
- Experience within healthcare, medical technology, life sciences, or another regulated industry
- Experience with HubSpot, SharePoint, or similar content and digital asset platforms
- Basic video editing, motion graphics, or photography experience
- Spanish/English bilingual skills
- Experience developing patient, customer, or other human-interest stories
Qualifications
Must Haves
- 3+ years of experience in content marketing, communications, digital marketing, content production, or a related field
- Portfolio demonstrating strong written content and video/narrative production work
- Excellent writing, editing, interviewing, and storytelling skills
- Experience managing video projects from concept through final delivery
- Hands-on experience publishing and managing content within a CMS
- Understanding of SEO, digital content strategy, and emerging AI search practices
- Experience with web analytics and search performance tools such as GA4 and Google Search Console
- Familiarity with digital asset management, structured data, and basic HTML
- Comfortable using AI tools as part of professional content workflows
- Strong project management, organization, and communication skills
- Ability to manage multiple projects, stakeholders, and outside vendors
- Willingness to travel approximately one week per quarter
Nice to Haves
- Experience within healthcare, medical technology, life sciences, or another regulated industry
- Experience with HubSpot, SharePoint, or similar content and digital asset platforms
- Basic video editing, motion graphics, or photography experience
- Spanish/English bilingual skills
- Experience developing patient, customer, or other human-interest stories
Benefits
- Remote, U.S.
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