Growth Marketer

Summary

Objective Brand helps good-hearted companies build brands and marketing systems that support growth. The Growth Marketer will develop and execute integrated full-funnel marketing campaigns, optimize performance across paid and organic channels, and use data, testing, and customer journey analysis to improve engagement and conversions.

Responsibilities

• Collaborate with strategists to research our client's target audience and articulate defined avatars
• Own the development and execution of integrated marketing campaigns—from strategy and funnel design to launch and optimization
• Continuously test and refine campaigns to maximize engagement and conversion rates
• Assess and identify the most effective channels (e.g., social media platforms, email, SEO) to reach target audiences and achieve campaign goals
• Roll up your sleeves to create, launch, and iterate on campaigns, occasionally partnering with contractors where needed
• Stay up-to-date with the latest trends, tools, and best practices on major content platforms such as YouTube, Facebook, Instagram, and Google
• Implement strategies to improve website or landing page conversion rates through A/B testing, user experience improvements, and funnel analysis
• Create and optimize customer journey maps to better understand and address customer needs at different stages of the sales process
• Establish metrics and KPIs to measure campaign success and provide regular reports and insights
• Manage marketing budgets effectively, optimizing spend across different channels based on performance data

Skills

• • Proven experience launching and optimizing digital marketing campaigns across paid and organic channels
• • Fluency in tools like Google Analytics, ad platforms (Meta, Google Ads), and marketing automation platforms, especially HubSpot
• • Technically fluent—you're comfortable using platforms, dashboards, and tools to run and refine full-funnel marketing efforts across websites, CRM, advertising, and social
• • Strong cross-functional communication and project management skills—you can confidently coordinate between strategy, creative, and operations to keep campaigns moving forward and aligned with broader goals
• • The ability to work cross-departmentally
• • A love affair with brand, design, and marketing—we're committed to excellence
• • A passion for helping companies grow through your work
• • Don't take yourself too seriously attitude
• • Ability to check your ego at the door and work collaboratively
• • A deep appreciation for data-driven insights
• • Desire to strive for perfection, but know when to stop and deliver
• • An entrepreneurial spirit with a scrappy “yes we can” mentality
• • Passion for utilizing data to gather insights and building new funnels
• • Strong grasp of growth marketing strategies and implementation
• • A degree in digital marketing, communications, or a related field

Qualifications

Must Haves

• • Proven experience launching and optimizing digital marketing campaigns across paid and organic channels
• • Fluency in tools like Google Analytics, ad platforms (Meta, Google Ads), and marketing automation platforms, especially HubSpot
• • Technically fluent—you're comfortable using platforms, dashboards, and tools to run and refine full-funnel marketing efforts across websites, CRM, advertising, and social
• • Strong cross-functional communication and project management skills—you can confidently coordinate between strategy, creative, and operations to keep campaigns moving forward and aligned with broader goals
• • The ability to work cross-departmentally
• • A love affair with brand, design, and marketing—we're committed to excellence
• • A passion for helping companies grow through your work
• • Don't take yourself too seriously attitude
• • Ability to check your ego at the door and work collaboratively
• • A deep appreciation for data-driven insights
• • Desire to strive for perfection, but know when to stop and deliver
• • An entrepreneurial spirit with a scrappy “yes we can” mentality
• • Passion for utilizing data to gather insights and building new funnels
• • Strong grasp of growth marketing strategies and implementation

Nice to Haves

• • A degree in digital marketing, communications, or a related field

Benefits

• Fully remote work
• Work schedule flexibility with availability during 9:00 AM to 5:00 PM CST
• Fully-paid medical insurance (dental and vision available)
• 401(k) with up to 5% company match
• Autonomy over your work with a culture of trust
• 15 days of Paid Time Off (PTO) per year during the first two years of employment, increasing to 20 days starting in the third year
• 10 paid holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, the day after Thanksgiving, Christmas Eve, Christmas Day, the day after Christmas, and New Year’s Eve)
• 3 floating holidays
• Competitive pay with high-growth potential
• A positive and collaborative work environment
• Mentorship and significant opportunities to learn and grow
• Our annual Pet Stipend program ($200 per pet, max two pets)
• Team retreats to recharge and reconnect
• A new company laptop and approved office equipment