Social Media Manager

Summary

Tiny Health is a microbiome health company advancing lifelong health through precision microbiome science, testing, and personalized health insights. The Social Media Manager will own the company’s social presence across strategy, platform-native content, community engagement, creator partnerships, analytics, and cross-functional campaigns to drive growth and strengthen the brand’s voice.

Responsibilities

• Channel Strategy & Content: Assign each platform a distinct role in the customer journey (awareness, consideration, conversion), and defend why a specific piece of content belongs on one platform over another. Translate company priorities into platform-native formats across Instagram, TikTok, Pinterest, LinkedIn, and emerging channels
• Trend & Cultural Fluency: Spot an emerging platform trend before it peaks and ship platform-native content off it within days, not weeks. Understand not just what's trending but why, and use that to make content and platform decisions that hold up
• Content Production: Put out native pieces across priority channels and create a repeatable scalable content engine
• Real-Time Engagement & Brand Voice: Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware. Adapt messaging to different audiences and platforms while maintaining a strong, consistent brand voice
• Data & Performance Analytics: Track engagement rate, follower growth, website sessions, and email signups sourced from social. Interpret performance data, identify patterns, and use testing and experimentation to improve results and tie the work to business outcomes
• Community & Creator Engagement: Maintain community response times and proactively engage inbound and outbound and source new creator/partner relationships that result in published content or amplification
• Cross-Functional Collaboration: Partner effectively with affiliate marketing, design, creators, and other internal stakeholders to execute high-quality content and campaigns

Skills

• 3–5+ years owning social media strategy and execution across multiple platforms (Instagram, TikTok, Pinterest, LinkedIn, or similar)
• A track record of measurable channel growth — engagement rate, follower growth, website traffic, or social-attributed conversion
• Experience building creator or influencer relationships proactively sourced through outbound engagement, not just inbound or paid
• Strong analytical instincts — able to interpret performance data, draw actionable insights, and run structured tests to improve results
• Excellent written communication, with the ability to adapt tone and messaging across audiences and platforms while holding a consistent brand voice
• Comfortable operating in real time: trend participation, community management, and live engagement without waiting on approvals
• Previous experience in a fast-paced startup environment
• Experience in DTC/e-commerce or consumer health and wellness
• Treats AI as a core part of your content and workflow process, not a gimmick
• Previous experience in a fast-paced startup environment
• Experience working remotely, with proficiency in Slack

Qualifications

Must Haves

• 3–5+ years owning social media strategy and execution across multiple platforms (Instagram, TikTok, Pinterest, LinkedIn, or similar)
• A track record of measurable channel growth — engagement rate, follower growth, website traffic, or social-attributed conversion
• Experience building creator or influencer relationships proactively sourced through outbound engagement, not just inbound or paid
• Strong analytical instincts — able to interpret performance data, draw actionable insights, and run structured tests to improve results
• Excellent written communication, with the ability to adapt tone and messaging across audiences and platforms while holding a consistent brand voice
• Comfortable operating in real time: trend participation, community management, and live engagement without waiting on approvals
• Previous experience in a fast-paced startup environment

Nice to Haves

• Experience in DTC/e-commerce or consumer health and wellness
• Treats AI as a core part of your content and workflow process, not a gimmick
• Previous experience in a fast-paced startup environment
• Experience working remotely, with proficiency in Slack

Benefits

• Remote-first work arrangement for full-time employees based in North America.
• Core hours from 9am–6pm CST, shiftable by up to two hours either way — start at 7am or 11am, wrap at 4pm or 8pm.
• Fiercely protected flexibility.