Key Account Performance Manager – National

Summary

Townsquare Ignite provides digital advertising solutions through proprietary advertising technology, first-party data, and multi-platform campaign delivery. The Key Account Performance Manager serves as the primary post-sale strategic partner for national advertisers, driving client retention, campaign performance, account growth, and revenue expansion. The role coordinates internal campaign specialists, provides performance insights, and develops client-focused digital strategies across key verticals.

Responsibilities

• Serve as the primary post-sale client-facing contact, building strong relationships with key accounts to drive retention, satisfaction, and long-term growth
• Develop a strong understanding of each client’s business model, vertical, competitive landscape, customer journey, and revenue objectives to inform digital strategy
• Lead the strategic direction of client campaigns with a focus on business outcomes, performance, and revenue growth
• Serve as a strategic resource across key National Team verticals, including Home Services, Legal, and QSR, adapting recommendations based on the unique dynamics and objectives of each category
• Facilitate clear communication between clients and internal teams to maintain alignment on goals, deliverables, timelines, and performance expectations
• Identify upsell and cross-sell opportunities that deliver additional value for clients and drive incremental investment
• Conduct regular performance reviews, providing actionable insights and recommendations tied to business goals and KPIs
• Act consistently in the best interest of the business and uphold high professional and ethical standards
• Coordinate with Campaign Managers, Search Strategists, Buyers, and Interactive Strategists to ensure proper campaign setup and launch
• Support strategy development based on client objectives, vertical-specific considerations, competitive landscape, target audiences, and market conditions
• Ensure internal teams have a clear understanding of client objectives, audiences, KPIs, and broader business goals
• Help translate the client’s business needs into a cohesive digital strategy across appropriate channels and solutions
• Monitor high-level campaign performance to ensure KPIs are being met and strategies remain aligned with client business objectives
• Provide proactive insights and data-backed recommendations to clients on a routine basis
• Interpret performance in the context of each client’s industry, business model, customer journey, seasonality, and competitive environment
• Communicate optimizations, status updates, opportunities, and next steps directly with clients
• Identify opportunities to evolve campaign strategy, expand solutions, and increase investment based on performance and changing client needs
• Help preserve client goodwill and strengthen long-term relationship value
• Maintain a minimum $3,000,000 book of business
• Conduct monthly reporting calls and share reports with all clients
• Maintain 95% month-over-month client retention
• Onboard at least one (1) new client per month

Skills

• 4+ years of experience supporting digital media, key accounts, or national/strategic advertisers; familiarity with paid search, paid social, programmatic, or multi-channel campaigns
• Strong understanding of how digital strategies and KPIs may differ based on industry, customer journey, sales cycle, and advertiser objectives
• Ability to interpret performance data and translate findings into actionable, client-facing insights and recommendations
• Strong relationship-building, presentation, and communication skills
• Highly organized, with the ability to manage a portfolio of high-value accounts across multiple verticals simultaneously
• A proactive, consultative mindset with enthusiasm for helping clients grow
• APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S
• Experience working within or supporting Home Services, Legal, QSR, or other performance-driven advertising verticals strongly preferred
• Experience working directly with sophisticated advertisers and key client stakeholders preferred

Qualifications

Must Haves

• 4+ years of experience supporting digital media, key accounts, or national/strategic advertisers; familiarity with paid search, paid social, programmatic, or multi-channel campaigns
• Strong understanding of how digital strategies and KPIs may differ based on industry, customer journey, sales cycle, and advertiser objectives
• Ability to interpret performance data and translate findings into actionable, client-facing insights and recommendations
• Strong relationship-building, presentation, and communication skills
• Highly organized, with the ability to manage a portfolio of high-value accounts across multiple verticals simultaneously
• A proactive, consultative mindset with enthusiasm for helping clients grow
• APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S

Nice to Haves

• Experience working within or supporting Home Services, Legal, QSR, or other performance-driven advertising verticals strongly preferred
• Experience working directly with sophisticated advertisers and key client stakeholders preferred

Benefits

• Commission on Directly Managed Post-Live Revenue
• 3 weeks of PTO
• 9 paid holidays
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program
• Comprehensive training program
• Positive and supportive culture that encourages everyone to develop themselves and others
• Opportunity to make steps toward your target and take your career to new heights
• Remote position