Growth Product Lead, Loyalty

Summary

Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine for the next generation of consumer brands. The Growth Product Lead will design and deliver value-driven experiences for subscription programs, focusing on retention, optimization, and growth initiatives.

Responsibilities

• Own subscription growth experiments across Club, Autoship, Shaperbox, and Credits, turning hypotheses into MVPs and quick-win pilots
• Map and optimize subscription journeys (onboarding, renewal, cancellation) to reduce friction and improve retention
• Execute data-driven initiatives with clear KPIs (churn, RR45D, LTV uplift) and share insights through dashboards and reports
• Collaborate daily with Product, Marketing, CX, BI, and Tech to align on roadmap priorities and manage dependencies
• Design bold retention mechanics and personalization flows based on customer feedback, cohort analysis, and behavioral signals
• Drive influencer/ambassador-style engagement by ensuring community-driven and loyalty mechanics connect with customer needs
• Run agile practices (sprints, stand-ups, retros) to keep squads accountable and reduce operational load for Tribe leadership
• Prioritize and scale successful pilots into playbooks for global markets (US, CA, UK, AU), fueling recurring revenue growth

Skills

• 2–4 years of experience in Growth/Product, ideally in e-commerce or SaaS
• Strong growth-marketing mindset: designs hypotheses, tests quickly, iterates weekly
• Fluent in cohort analysis, dashboards, churn, and retention metrics
• Execution-driven: hands-on with no-code pilots, flow-building, and CRM triggers
• Strong collaboration in cross-functional squads
• Clear communication: async documentation and storytelling with data
• Exposure to subscriptions or loyalty; deeper technical/financial skills to be built on the job
• Basic agile methodology knowledge with willingness to own squad leadership practices

Qualifications

Must Haves

• 2–4 years of experience in Growth/Product, ideally in e-commerce or SaaS
• Strong growth-marketing mindset: designs hypotheses, tests quickly, iterates weekly
• Fluent in cohort analysis, dashboards, churn, and retention metrics
• Execution-driven: hands-on with no-code pilots, flow-building, and CRM triggers
• Strong collaboration in cross-functional squads
• Clear communication: async documentation and storytelling with data
• Exposure to subscriptions or loyalty; deeper technical/financial skills to be built on the job
• Basic agile methodology knowledge with willingness to own squad leadership practices

Benefits

• 100% Remote
• Paid time off