Product Manager, SEO & Growth (Remote)

Summary

Trellis Law is the largest legal research platform for state trial courts, providing a unified, searchable platform for trial court data. They are looking for a Product Manager, Growth to lead initiatives in product-led growth and SEO, focusing on enhancing user acquisition and conversion through strategic product management and analysis.

Responsibilities

• Own the activation funnel from first session through paid conversion
• Instrument the PLG funnel in Amplitude and define key activation benchmarks
• Run structured experiments to reduce friction and improve time-to-first-value
• Partner with Sales and Customer Success on trial, conversion and expansion motions
• Connect PLG initiatives directly to activation and conversion metrics
• Identify coverage gaps across Trellis’s large programmatic SEO footprint
• Prioritize which case types, courts and court slugs should be expanded for indexing
• Own canonical URL strategy and MCP/UTM attribution governance at scale
• Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion
• Track organic acquisition through in-product activation in Amplitude and GSC
• Maintain a clear, written roadmap for PLG and SEO initiatives
• Write scoped product requirements that Engineering can execute without unnecessary back-and-forth
• Run sprint priorities and unblock Engineering and Design independently
• Proactively surface blockers, risks, and trade-offs to stakeholders
• Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers

Skills

• 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership
• Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale
• Proficiency with GSC and Amplitude, or a similar product analytics platform
• Strong comfort working with Engineering on technical requirements and implementation trade-offs
• Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up
• Experience in legal tech, court data, B2B SaaS or another complex data environment
• Experience with AI-powered product features, MCP integrations, or attribution systems
• Familiarity with large-scale indexing, schema, metadata, taxonomy or URL governance

Qualifications

Must Haves

• 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership
• Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale
• Proficiency with GSC and Amplitude, or a similar product analytics platform
• Strong comfort working with Engineering on technical requirements and implementation trade-offs
• Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up

Nice to Haves

• Experience in legal tech, court data, B2B SaaS or another complex data environment
• Experience with AI-powered product features, MCP integrations, or attribution systems
• Familiarity with large-scale indexing, schema, metadata, taxonomy or URL governance

Benefits

• Meaningful equity
• Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered!
• 401k w/ full match up to state limit
• Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc
• Flexible vacation policy. You manage your own time