Sales Executive

Summary

Truthset is a data intelligence company that validates consumer data to support more accurate, efficient marketing decisions. The Data Rated Audiences Sales Executive will drive adoption and revenue of Truthset's rated audience products among media agencies, managing partner relationships, developing sales pipelines, educating buyers, and meeting consumption-based quotas.

Responsibilities

• Own a quota for consumption/revenue of Data Rated Audiences sold through data marketplaces such as The Trade Desk, Yahoo's DSP, and Freewheel's Audience Manager
• Build and manage relationships with media agencies, agency trading desks, and holding companies, positioning Data Rated Audiences as the accuracy-tiered alternative to standard third-party audience data
• Educate agency planners, buyers, and data strategists on Truthset's Truthscore methodology and how tiered accuracy ratings (AAA–B) improve campaign performance and reduce wasted spend
• Partner closely with data marketplace and DSP partner teams to drive audience segment activation and ongoing usage
• Develop and execute account and territory plans to build pipeline and consistently meet or exceed quota
• Collaborate with Truthset's product, marketing, and partnerships teams to relay agency feedback and help refine go-to-market strategy
• Track and report on pipeline, consumption metrics, and forecasted revenue using CRM tools
• Represent Truthset at industry events, agency meetings, and conferences

Skills

• * 3–7 years of sales experience selling third-party data or audience segments to media agencies
• * Proven track record managing and exceeding a quota tied to data/audience consumption sold through data marketplaces (e.g., The Trade Desk, Yahoo's DSP, Freewheel's Audience Manager, LiveRamp, or similar)
• * Established relationships with media agency trading desks, data strategists, or programmatic buying teams
• * Strong working knowledge of the programmatic/audience data ecosystem — DSPs, data marketplaces, identity resolution, and audience activation
• * Excellent communication and consultative selling skills; comfortable explaining data accuracy and methodology to both technical and non-technical buyers
• * Self-starter who can independently manage a full sales cycle from prospecting through close
• * Experience at a data provider, data marketplace, or identity/audience company strongly preferred
• * Existing book of business or active contacts within major agency holding companies
• * Familiarity with data accuracy, identity resolution, or data quality concepts
• * Experience selling into CTV, social, or open web audience activation use cases

Qualifications

Must Haves

• * 3–7 years of sales experience selling third-party data or audience segments to media agencies
• * Proven track record managing and exceeding a quota tied to data/audience consumption sold through data marketplaces (e.g., The Trade Desk, Yahoo's DSP, Freewheel's Audience Manager, LiveRamp, or similar)
• * Established relationships with media agency trading desks, data strategists, or programmatic buying teams
• * Strong working knowledge of the programmatic/audience data ecosystem — DSPs, data marketplaces, identity resolution, and audience activation
• * Excellent communication and consultative selling skills; comfortable explaining data accuracy and methodology to both technical and non-technical buyers
• * Self-starter who can independently manage a full sales cycle from prospecting through close

Nice to Haves

• * Experience at a data provider, data marketplace, or identity/audience company strongly preferred
• * Existing book of business or active contacts within major agency holding companies
• * Familiarity with data accuracy, identity resolution, or data quality concepts
• * Experience selling into CTV, social, or open web audience activation use cases

Benefits

• Equity consideration based on experience